Abstract
The US market for fish and seafood is constantly volatile, dependant on everything from fish-catching rates to the cost of transportation. Despite these challenges, the frozen fish and seafood segment has successfully capitalized on consumer trends by marketing more upscale products and focusing on convenience. Marketers of shelf-stable products, too, have redefined themselves through product development and innovation, luring in more customers as a result.
This report offers analysis and ideas for new product development and marketing messaging alike that will draw consumers to fish and seafood products. Topics explored in this report include:
- Consumers' simultaneous desires to eat more fish/seafood for health reasons and avoid it because of food safety reasons
- How demographic factors like age and race/ethnicity affect consumption of fish and seafood
- How price and restaurant competition influences purchase behavior
- What trends drive new product innovation, packaging and advertising
- Why Mintel feels that the market is poised for growth through 2012
This report builds on the analysis in Mintel' s Fish and Seafood-US, October 2006. For the purposes of this report, fish and seafood sold in retail outlets only are covered, as per the following definitions:
- Fresh, uncooked fish and seafood, such as salmon steaks and live lobster
- Frozen, uncooked fish and seafood, such as frozen unprocessed shrimp and cod fillets
- Refrigerated or chilled seafood, such as lobster and crabmeat
- Shelf stable fish and seafood, such as tuna, crab and sardines
- Frozen prepared seafood, such as fish sticks and heat-and-eat fish fillets
This report contains US IRI InfoScan data.
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