DIY Retailing - France - January 2008

Table of Contents

• Market in Brief
• The future
• Market size and performance
• The competitive landscape
• Consumer research
• Report Scope
• Technical notes
• Financial definitions
• Currencies
• Country codes
  • Figure 1: Country codes
• VAT
  • Figure 2: Europe: Standard VAT rates, 2006/07
• Broader Market Environment
• Positive factors
• Negative factors
• Population
  • Figure 3: France: Population trends, 2003-07
  • Figure 4: France: Population by age, 2007
• Economy
• GDP
  • Figure 5: France: GDP, 1996-2006
• Inflation
  • Figure 6: France: Consumer price inflation, 2002-06
  • Figure 7: France: Consumer price inflation on DIY products, 2002-06
  • Figure 8: France: Detailed breakdown of consumer price indices for selected product categories, 2004-06
• The French housing market
  • Figure 9: France: Average house prices, 1985-2006
  • Figure 10: France: Household sizes, 1999 and 2005Figure 11: France: Housing by type, 2003-07
  • Figure 12: France: Housing spend on fully-owned and rental properties, 1984-2005
• The Market in Context
  • Figure 13: France: Consumer expenditure on DIY-related categories, 2002-06
  • Figure 14: France: Estimated DIY market size, 2002-06
• Channels of distribution
• Sector Size and Forecast
• Future
• Past
  • Figure 15: France: Retail sales, 2002-12
  • Figure 16: France: DIY retailers' sales as a % of all retail sales, 2002-12
• Recent trends in French DIY retail
  • Figure 17: France: Breakdown of DIY retail sales by product category, 2003-04
• Outlet data
  • Figure 18: France: DIY outlets, 2002-07
  • Figure 19: France: Size and sales area of DIY retail outlets, 2006-07
• The Consumer
• Where They Shop -- Trend Data
• Leroy Merlin performing strongly
  • Figure 20: France: DIY stores visited in the last 12 months, July 2007
• Market positioning
  • Figure 21: France: Market positioning of major DIY retailers by age and affluence, July 2007
• Detailed view of Consumer Demographics:
  • Figure 22: France: Store used for DIY shop, by gender, age, marital status, presence of children, size of household, employment status and income, July 2007
• Who does DIY and what do they do?
• Who DIYs?
  • Figure 23: France: Those that had done home decorating or diy in last 12 months by gender, age, region and income, 2007
• Tasks done
  • Figure 24: Tasks done in last 12 months in Great Britain, France, Germany and Spain, 2007
• Lifestyle comparisons
  • Figure 25: Agreement with DIY and home-related lifestyle statements in Great Britain, France, Germany and Spain, 2007
• Retail Competitor Analysis
• Leading players
  • Figure 26: France: Leading players in the DIY sector, 2006/07
• Evaluation
  • Figure 27: France: DIY retailers, evaluation, 2006/07
• Market shares
  • Figure 28: France: Market share of leading players, 2006/07
• Bricomarché ITM Entreprises
  • Figure 29: Bricomarché Estimated share of all European DIY retailer' s sales, 2002-06
  • Figure 30: Bricomarché Estimated share of all French DIY retailer' s sales, 2002-06
• Background
• Financial performance
  • Figure 31: Bricomarché ITM Entreprises: Group financial performance, 2002-06
• Store portfolio
  • Figure 32: Bricomarché ITM Entreprises: Outlet data, 2002-06
• Retail offering
• Market positioning
• Product offer
• Pricing
• Advertising
• Loyalty card
• Bricorama
  • Figure 33: Bricorama: Sales as share of DIY retailers' sales in Europe, 2002-06
  • Figure 34: Bricorama: Sales as share of DIY retailers' sales in France, 2002-06
• Background
• Financial performance
  • Figure 35: Bricorama: Group financial performance, 2002-06
• Store portfolio
  • Figure 36: Bricorama: Outlet data, 2002-06
• Retail offering
  • Figure 37: Bricorama: Share of sales by product category, 2006
  • Figure 38: Batkor: Share of sales by product category, 2006
• Market positioning
• Product offer
• Loyalty cards
• Do It For Me
• Gamm Vert
  • Figure 39: Gamm Vert: Share of all DIY retailers' sales, France 2004-06
• Background
• Financial performance
  • Figure 40: Gamm Vert: Sales performance, 2004-06
• Store portfolio
  • Figure 41: Gamm Vert: Outlet data, 2004-06
• Retail offering
• Products
• Loyalty card
• Groupe Adeo
  • Figure 42: Groupe Adeo: Sales as share of DIY retailers' sales in Europe, 2002-06
  • Figure 43: Groupe Adeo (France): Sales as share of DIY retailers' sales in France, 2002-06
• Strategic evaluation
• Background
• Financial performance
  • Figure 44: Groupe Adeo: Group sales performance, 2002-06
  • Figure 45: Groupe Adeo: Estimated European sales performance, 2006
• Store portfolio
  • Figure 46: Groupe Adeo: Outlet data, 2002-06
  • Figure 47: Groupe Adeo: European outlets, 2006
• Retail offering
• Market positioning
• Product offer
• Pricing
• Loyalty card
• e-commerce
• Kingfisher Group
  • Figure 48: Kingfisher Group: Sales as share of DIY retailers' sales in Europe, 2002-06
  • Figure 49: Kingfisher Group: Sales as share of DIY retailers' sales in the UK, 2002-06
  • Figure 50: Kingfisher Group: Sales as share of all DIY retailers' sales in France, 2002-06
• Strategic evaluation
• Background
• Financial performance
  • Figure 51: Kingfisher Group: Group financial performance, 2002-06
  • Figure 52: Kingfisher Group: Sales by geographical region, 2006
• Store portfolio
  • Figure 53: Kingfisher Group: Outlet data, 2002-06
• Retail offering
• Product offer
• Pricing
• Advertising and marketing
• e-commerce and home shopping
• Mr. Bricolage
  • Figure 54: Mr. Bricolage: Sales as share of DIY retailers' sales in Europe, 2002-06
  • Figure 55: Mr Bricolage: Sales as share of DIY retailers' sales in France, 2002-06
• Strategic evaluation
• Background
• Financial performance
  • Figure 56: Mr. Bricolage SA: Financial data, 2002-06
• Retail sales
  • Figure 57: Mr Bricolage: Breakdown of retail performance, 2002-06
• First half 2007
• Store portfolio
  • Figure 58: Mr. Bricolage: Outlet data, 2002-06
• Retail offering
• Product offer
• e-commerce
• Loyalty card