[Report] Germany DIY Retailing Market Research, Trends, Analysis TOC

Market in Brief
The future
Market size and performance
Market leaders
Consumer research:
Report Scope
Technical notes
Financial definitions
Currencies
Country codes
- Figure 1: Country codes
VAT
- Figure 2: Europe: Standard VAT rates, 2006/07
Broader Market Environment
Positive factors
Negative factors
Population
- Figure 3: Germany: Population trends, 2002-06
- Figure 4: Germany: Population, by age group, 2002, 2006 and 2010
Smaller household
- Figure 5: Germany: Households, 2003-05
Economy
- Figure 6: Germany: Gross domestic product, 1996-2006
Consumer spending
- Figure 7: Germany: Household consumer expenditure, 1995-2006
Inflation
- Figure 8: Germany: Consumer prices, 2002-07
- Figure 9: Germany: Consumer price inflation on key consumer spending categories, 2000-06
The German housing market
- Figure 10: Germany: Households by tenure, 2002
- Figure 11: Germany: Dwelling stock, by age, 2002
- Figure 12: Germany: Housing completions and permits, 2002-06
The Market in Context
- Figure 13: Germany: Consumer expenditure on DIY retailers' products, 2002-06
- Figure 14: Germany: Estimated DIY market size, 2002-06
- Figure 15: Germany: DIY retailers' sales as share of estimated market size, 2001-06
Competition for DIY spending
- Figure 16: Germany: Spending on holidays and cultural activities relative to spending on DIY products, 2002-06Figure 17: Germany: Spending on DIY products relative to spending on furniture and carpets, 2002-06
Channels of distribution
- Figure 18: Germany: DIY market -- BHB estimates of sales by channel of distribution, 2002-06
- Figure 19: German DIY market: Channels of distribution, 2006
Product breakdown
- Figure 20: Germany: Breakdown of sales by product category, 2006
Sector Size and Forecast
Future
Past
- Figure 21: Germany: Retail sales, 2002-12
- Figure 22: Germany: DIY retailers' sales as a share of all retailers, 2002-12
Outlet data
- Figure 23: Germany: Retail outlets and space, 2003-06
The Consumer
Where They Shop -- Trend Data
- Figure 24: Germany: DIY stores visited in the last 12 months, July 2007
Market positioning:
- Figure 25: Germany: Market positioning of major DIY retailers by age and affluence, July 2007
Detailed Consumer Demographics
- Figure 26: Germany: Store used for DIY shop, by gender, age, marital status, presence of children, size of household, employment status and income, July 2007
Who does DIY and what do they do?
Who DIYs?
- Figure 27: Germany: Those that had done home decorating or diy in last 12 months by gender, age, region and income, 2007
Tasks done
- Figure 28: Tasks done in last 12 months in Great Britain, France, Germany and Spain, 2007
Lifestyle comparisons
- Figure 29: Agreement with DIY and home-related lifestyle statements in Great Britain, France, Germany and Spain, 2007
Retail Competitor Analysis
Leading players
- Figure 30: Germany: Leading players in the DIY sector, 2006/07
Evaluation
- Figure 31: Germany: DIY retailers, evaluation, 2006/07
Market shares
- Figure 32: Germany: Market share of leading players, 2006/07
Bauhaus
- Figure 33: Bauhaus: Sales as share of DIY retailers' sales in Europe, 2002-06
Strategic evaluation
Background
Financial performance
- Figure 34: Bauhaus: Group financial performance, 2002-06
Store portfolio
- Figure 35: Bauhaus: Outlet data, 2002-06
Retail offering
Market positioning
Brands
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
hagebau
- Figure 36: Hagebau: Sales as share of DIY retailers' sales in Europe, 2002-06
Strategic evaluation
Background
Financial performance
- Figure 37: Hagebau: Group financial performance, 2002-06
Store portfolio
- Figure 38: Hagebau: Outlet data, 2002-06
Retail offering
Market positioning
Brands
Product offer
Pricing
e-commerce and home shopping
Hornbach Baumarkt
- Figure 39: Hornbach Baumarkt (Germany): Sales as share of all DIY retailers' sales in Germany, 2002-06
- Figure 40: Hornbach Baumarkt: Sales as share of all DIY retailers' sales in Europe, 2002-06
Strategic evaluation
Background
Financial performance
- Figure 41: Hornbach-Baumarkt: Group financial performance, 2002/03-2006/07
Store portfolio
- Figure 42: Hornbach Baumarkt: Outlet data, 2002/03-2006/07
Retail offering
Market positioning
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
OBI
- Figure 43: OBI: Sales as share of DIY retailers' sales in Europe, 2002-06
Strategic evaluation
Background
Financial performance
- Figure 44: OBI: Group financial performance, 2002-06
- Figure 45: OBI (Germany): Sales as share of DIY etailers' sales in Germany, 2002-06
- Figure 46: OBI (Austria): Sales as share of DIY retailers' sales in Austria, 2002-06
- Figure 47: OBI (Italy): Sales as share of DIY retailers' sales in Italy, 2002-06
- Figure 48: OBI (Switzerland): Sales as share of DIY retailers' sales in Switzerland, 2002-06
Store portfolio
- Figure 49: OBI: Outlet data, 2002-06
Retail offering
- Figure 50: OBI: Own brands, 2006
Product offer
Pricing
Departmentalisation
Structure
Systems and services
Advertising and marketing
e-commerce and home shopping
Praktiker
- Figure 51: Praktiker: Sales as share of DIY retailers' sales in Europe, 2002-06
Strategic evaluation
Background
Financial performance
- Figure 52: Praktiker: Group financial performance, 2002-06
Store portfolio
- Figure 53: Praktiker: Outlet data, 2002-07
Retail offering
Market positioning
Brands
Product offer
Pricing
e-commerce and home shopping
toom Baumarkt/Klee
- Figure 54: toom Baumarkt/Klee: Sales as share of DIY retailers' sales in Germany, 2002-06
Strategic evaluation
Background
Financial performance
- Figure 55: toom Baumarkt/Klee: Group financial performance, 2002-06
Store portfolio
- Figure 56: toom Baumarkt/Klee: Outlet data, 2002-06
Retail offering
Market positioning
Brands
Product offer
Operational issues
e-commerce and home shopping

DIY Retailing - Germany - January 2008

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