Bicycles - UK - January 2008

Table of Contents

• Issues in the Market
• Main issues
• Definition
• Abbreviations
• Market in Brief
• The bicycle -- a versatile means to an end
• Fear and loathing?
• The silver lining
• Rise of the Super-Independent Bike Dealers
• The future
• Internal Market Environment
• Key points:
• Bicycles as transport
• Room to improve
  • Figure 1: Frequency of bicycle use, 2000-06
• A trip too far
  • Figure 2: Average trip length (all modes), by purpose of trip, 1997-2006
• The car is king
  • Figure 3: Trips per person per year, by purpose and main mode, 2006
• The fear factor
  • Figure 4: Number of road traffic accident fatalities, 1993-2006
• Crime
  • Figure 5: Theft of bicycles, England and Wales, 1981-2006/07
• Help from the top
• Cutting congestion
• The Bikeability scheme
• Access all areas
• Sustrans success
• More to come
• This bike' s for hire
• Use your phone to get OYBike
• Vive la Vélib!
• YHA and Budgie Transport
• The sport of cycling
• A thriving market
  • Figure 6: Most popular participation and spectator sports, 2006
• British Cycling membership booms
  • Figure 7: British Cycling membership numbers, 1993-2006*
• Team GB goes for gold
• Broader Market Environment
• Key points:
• Credit crunch may benefit second-hand market
  • Figure 8: Trends in personal disposable income and consumer expenditure, 2002-12
• Closing the age gap
  • Figure 9: Trends in the age structure of the UK population, by gender, 2002-12
• The healthy government
  • Figure 10: Incidence of being overweight or obese among men and women, by age group, 1999 and 2003
• The green government
• IKEA tells staff -- ' on yer bike!'
• Weather or not to cycle
• Competitive Context
• Key points:
• Competing for spend
  • Figure 11: Consumer expenditure on selected leisure goods and activities, 2002-07
• Competing as mode of transport
  • Figure 12: Average trips per person per year in the UK, by mode of transport, 2004 and 2006
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size, Segmentation and Forecast
• Key points:
• Participation doesn' t equate to sales
  • Figure 13: Forecast of UK volume and value of bicycle sales, at current and constant 2007 prices, 2002-12
  • Figure 14: Spend on bicycles in the last 12 months, 2007
• Consumer confusion
• Areas of growth
• The future
• Factors used in the forecast
• Segment Performance
  • Figure 15: Sales of bicycles, by market segment, 2002-06
  • Figure 16: Sales of bicycles, by market segment, 2006
• Companies and Brands
• Key points:
• Avocet Sports (formerly Concept Cycling)
• Brompton Bicycle
• Giant (UK)
• Halfords
• Moore Large & Co
• Pashley
• Professional Cycle Manufacturing Ltd
• Raleigh Cycle Ltd
• Saracen Bikes
• Tandem Group Ltd
• Trek Bicycle Corporation Ltd
• Universal Cycles Ltd
• Distribution
• Key points:
• Retail landscape changing
  • Figure 17: Bicycle sales (volume), by distribution channel, 2002-07
• Rise of the Super-IBDs
• Bikehut standalone stores launched
• Raleigh ruffles feathers
• Retail listings
• Cycle Surgery
• Decathlon
• Edinburgh Bicycle Co-operative
• Evans Cycles
• JJB
• Specialized
• Wiggle
• Others
• Online
• Brand Communication and Promotion
• Key points:
• A helping hand
• Trade and government initiatives
• Bike Hub
• Bike Week
• Bikeability
• Bike For All
• Go-Ride
• Biking beacons
• Freewheeling through London
• Internal brand and product marketing
• Cycling media
• Getting online with cycling
• Evans teams with cycling.tv
• The strain on the train
• Trade shows
• A sporting chance
• London' s Tour de Force
• A confirmed success
• Tour of Britain
• World Championships and World Cups
• The Bicycle-Owning Consumer
• Key points:
• A question of ownership
  • Figure 18: Bicycle ownership, by type of bicycle, October 2007
• Out of sight, out of mind
• Where there' s a wheel there' s a way
• Underexposed
• A bike for all seasons or a reality check needed?
  • Figure 19: Bicycle ownership, by type of bicycle, October 2007
• Profiling
• Mountain bikes
• Conventional adult bicycles
• Non-cyclists
• Lapsed cyclists
• Bicycle ownership -- detailed demographics
  • Figure 20: Bicycle ownership, by demographics, October 2007
  • Figure 21: Lapsed cyclists and non-cyclists, by demographics, October 2007