Pizza and Pasta Restaurants - UK - January 2008

Table of Contents

• Issues in the Market
• Main issues
• Definition
• Abbreviations
• Market in Brief
• Continued market growth
• Premium potential
• Home and dry
• e-commerce explosion
• Healthy fare
• Supermarket sweep
• Something new
• Dare to be different
• Internal Market Environment
• Key points
• Daytime trade on the up
  • Figure 1: Frequency of eating out at restaurants in the last 12 months, 2003-07
• What' s your type?
  • Figure 2: Types of restaurants visited in the last three months, 2003-07
• Widening the appeal
  • Figure 3: Types of takeaway outlets visited, 2003-07
• Competing pizza
  • Figure 4: Usage of pizza in the last 12 months (excluding takeaways), 2003-07
• Pasta lovers
  • Figure 5: Consumption of fresh or dried pasta and noodles, 2003-07
• Foodie fodder
  • Figure 6: Agreement with selected lifestyle statements, 2003-07
• Well-connected
  • Figure 7: British Internet penetration at home/work/place of study or elsewhere by demographics, Jan 2001-July 2007
• Get mobile!
  • Figure 8: Mobile phone ownership, 2003-07
• Digital TV on the up
• Bad press
• Caterers face rising tide of legislation
• Broader Market Environment
• Key points
• Feeling the squeeze?
  • Figure 9: Trends in personal disposable income and consumer expenditure, 2002-12
• Catering for premium seekers
  • Figure 10: Trends in the age structure of the UK population, by gender, 2002-12
• Affluent expectations
  • Figure 11: Forecast adult population trends, by socio-economic group, 2002-12
• Third age -- premium age
  • Figure 12: Forecast adult population trends, by socio-economic group, 2002-12
• Who' s in the house?
  • Figure 13: UK household size, 2002-12
• Competitive Context
• Key points
• Where does it go?
  • Figure 14: Selected future expenditure priorities, 2006 and 2007
• The eating out market
  • Figure 15: The UK market for eating out*, 2002-12
• Pizza the action
  • Figure 16: The UK market for eating out*, by sector, 2001-06
• Is staying in the new going out?
  • Figure 17: UK retail sales of pizza, by type, 2002-06
• Strengths and Weaknesses in the Market
• Strengths
• Premium potential
• Work, work, work
• Variety is the spice of life
• Ingrained in everyday life
• Increasing affluence
• Weaknesses
• Shelf life
• Challenging competition
• Healthy eating
• Rising cost of produce
• Smoking ban
• Who' s Innovating?
• Key points
• The Naked Italian
• US trends to hit UK?
• Mainstream miniatures
• Pizza of my world
• Kids stuff
• Market Size and Forecast
• Key points
• Market slows with economy
  • Figure 18: UK pizza and pasta market, 2002-12
• Demographic changes compound sector' s maturity
• Future market performance
• Segment Performance
• Key points
• Eat in or out?
  • Figure 19: Forecast of the pizza/pasta market, by segment, 2007-12
• Take-aways to lead growth as home becomes entertainment centre
• Factors incorporated in the forecast
• Brand Communication and Promotion
• Key points
  • Figure 20: Ad spend of selected restaurant chains, by channel, 01 Sep 2006-31 Aug 2007
• Press and radio appeal
• Change of strategy
• Virtual world, premium produce and traditional methods
• Charitable links
• Market Share
• Key points
  • Figure 21: Leading pizza & pasta chain operators, by number of outlets, 2007
• Companies and Products
• Key points
• Caffé Uno
• Domino' s Pizza Group Ltd
  • Figure 22: Key financial data for Dominos Pizza UK & IRL, 2005-06
• Est Est Est (Living Ventures)
• Gondola Group Limited (PizzaExpress, ASK, Zizzi)
  • Figure 23: Key financial data for Gondola Holdings plc, 2005 and 2006
• PizzaExpress
• ASK/Zizzi
• Papa John' s (GB) Ltd
  • Figure 24: Key financial data for Papa Johns (GB) Ltd, 2005 and 2006
• Perfect Pizza
• Pizza GoGo
• Pizza Hut (Yum! Brands Inc)
  • Figure 25: Key financial data for Pizza Hut (UK) Ltd, 2003-05
• Prezzo plc
  • Figure 26: Key financial data for Prezzo Plc, 2005 and 2006
• Tragus Group Ltd (Bella Italia & Strada)
  • Figure 27: Key financial data for Tragus Group Ltd, 2005-07
• Bella Italia
• Strada
• Other smaller operators
• Basilico
• Pizza/Pasta Restaurants Visited
• Key points
  • Figure 28: Pizza/pasta restaurants visited or ordered a takeaway in the last three months, October 2007
• Family values
  • Figure 29: Pizza/pasta restaurants visited, by detailed demographics, October 2007
• Frequency of Visiting Pizza/Pasta Restaurants
• Key points
  • Figure 30: Frequency of visiting pizza/pasta restaurants, October 2007
• Frequency of visits by detailed demographics
  • Figure 31: Frequency of visiting pizza/pasta restaurants, by detailed demographics, October 2007