Abstract
The ambient desserts market comprises an eclectic mix of products, many of which have long featured in the nation' s store cupboards but are becoming increasingly irrelevant to healthier eating patterns and evolving dining habits.
The focus by manufacturers such as Premier Foods, Del Monte and Dole on healthier products which are ideally suited to lunchboxes has revived sales in the Ready to Eat (RTE) category. The current challenge is to increase frequency of purchase and attract a broader consumer base for category growth to be assured in the long term.
The main changes in the last two years have been the ongoing decline of many product sectors and the growth of single pot desserts - particularly those which can be used in packed lunches.
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