Abstract
Spaniards' changing drinking habits are benefiting beer, but to the detriment of wine. Younger drinkers turning away from wine towards beer and spirits is a phenomenon common in traditional wine-drinking countries, while enjoying a glass of chardonnay or pinot noir in a trendy bar or restaurant is increasingly popular in old beer cultures, like Germany and the UK.
With an increasing number of consumers emphasising quality over quantity, Spanish volume sales of alcoholic drinks were virtually static in 2007 and outperformed by value sales. One of the most important market trends of recent years has been the growing popularity of no-alcohol beer, which has seen dynamic growth partly due to more stringent drink driving regulations.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
Mintel last examined Spaniards' alcohol consumption in Drinking Habits, Consumer Goods Intelligence, December 2006. Some data have been revised since the previous report due to new information from the trade.
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