Abstract
Unlike many syndicated market reports, this report provides in-depth analysis of the demographics and lifestyles of business travelers, with a unique focus on the attitudes and behaviors of the highest value segment: frequent business travelers.
More specifically, this report addresses the following questions:
- What is the size of the market and how have sales fluctuated over the last five years?
- What are the key drivers and trends and how are they impacting consumers?
- What major industry developments took place in 2007 and how do these relate to larger market trends?
- How are demographic and lifestyle characteristics of business travelers unique compared to other segments? How can this information be leveraged to gain competitive advantage?
- What type of travel-related products and services are popular with infrequent and frequent travelers?
- How is the market likely to evolve in 2008 and beyond?
This information can be leveraged in marketing and product development efforts to optimize communications and create services that resonate with current and potential customers.
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