Frozen Desserts - UK - January 2008

Table of Contents

• Issues in the Market
• Key themes
• Definition
• Market in Brief
• Growth returns to frozen desserts
• Hot-eating desserts take increasing share
• Rising value attracts new brands
• Frozen desserts unlikely to be part of weekly shop
• Internal Market Environment
• Key points
• Attitudes towards desserts
  • Figure 1: Agreement with selected lifestyle statements, 2003-07
• More adults are trying to slim...
  • Figure 2: Adults who are trying to slim, 2003-07
• ...and concern about children rises
  • Figure 3: Current and projected levels of obesity among UK children, by age and gender, 2003 and 2010
• Rise in cooking from scratch
  • Figure 4: UK market for home baking products, 2001-06
• Home entertaining
  • Figure 5: Agreement with the statement ' I enjoy entertaining people at home' , 2002-07
• Eating habits change
  • Figure 6: Agreement with selected lifestyle statements relating to eating habits, 2003-07
• Frozen updates its image...
• ...but still has some way to go
• Broader Market Environment
• Key points
• Demographic trends
  • Figure 7: Trends and projections in UK population (' 000s), by age group, 2002-12
• Smaller households set to increase in number
  • Figure 8: Changes in UK household sizes, 2002-12
• Rising PDI has contributed to premiumisation
  • Figure 9: PDI and consumer expenditure, at constant 2002 prices, 2002-12
• Workers appreciate convenience
  • Figure 10: Working population, by gender, 2002-12
• Competitive Context
• Key points
• Frozen desserts given the cold shoulder
  • Figure 11: UK retail sales of desserts, 2002-07
• Yogurt and fromage frais are far more popular
  • Figure 12: Consumption of yogurt and fromage frais in the last 12 months, 2003-07
• Fruit satisfies demand for healthy eating
  • Figure 13: Expenditure on fresh vegetables and fresh fruit in the last week, 2002-06
• Chilled pastry competes with frozen
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• Frozen desserts return to growth
  • Figure 16: UK retail sales of frozen desserts, 2002-07
• Premiumisation has lifted value
• Free-from opportunity
• The future of the market
  • Figure 17: Forecast sales of the UK frozen desserts market, by value, 2007-12
• A more premium market than in the near past
  • Figure 18: Forecast sales of the UK frozen desserts market, by volume and price per litre, 2007-12
• Future growth will be subdued
• Factors used in the forecast
• Segment Performance
• Key points
• Trend away from gateaux and cheesecakes continues
  • Figure 19: UK retail sales of frozen desserts, by type, 2003-07
• Gateaux and luxury desserts shunned in favour of chilled
  • Figure 20: UK retail sales of gateaux and luxury desserts, 2002-07
• Hot eating receives nostalgic boost from Aunt Bessie
  • Figure 21: UK retail sales of hot eating desserts, 2002-07
• Cheesecakes going out of fashion?
  • Figure 22: UK retail sales of cheesecakes, 2002-07
• Small is good
  • Figure 23: UK retail sales of small cakes/slices, 2002-07
• Cold eating is focus for growth
  • Figure 24: UK retail sales of cold-eating desserts, 2002-07
• Pies holding up
  • Figure 25: UK retail sales of hot pies, 2002-07
• Interest in home baking boosts sales of frozen pastry
  • Figure 26: UK retail sales of frozen pastry, 2002-07
• Other frozen desserts
• Market Share
• Key points
• Own-labels increase share
  • Figure 27: Manufacturers' branded shares in the frozen desserts market, 2003-07
• All change
• Own-label suppliers
• Own-label ranges
• Companies and Products
• Heinz
• General Mills
• Greencore
• Tryton Foods
• Almondy
• Country Style Foods
• Pioneering Foods
• Heaven Made
• Icefresh
• Other companies
• Conditorei Coppenrath & Wiese
• Findus
• G
• Schwan Consumer Brands
• Unilever
• Brand Communication and Promotion
• Key points
• Adspend picks up
  • Figure 28: Main monitored media spend on frozen desserts, 2003-07
• Frozen desserts hit the screen
  • Figure 29: Main monitored media advertising expenditure on frozen desserts, by medium, 2003-07*
• Frusìlaunches with a bang
  • Figure 30: Main monitored media expenditure on frozen desserts, by manufacturer, 2003-07*
• Advertising strategy
• Channels to Market
• Key points
• Multiples increase their share...
  • Figure 31: Sales of frozen desserts, by outlet type, 2003-07
• ...but could do better
• Dessert Consumption Habits
• Key points
• General dessert consumption habits
  • Figure 32: Types of dessert bought as part of a weekly shop, October 2007
  • Figure 33: Repertoire of desserts bought as part of a weekly shop, October 2007
• The Consumer -- Motivations for Frozen Dessert Consumption
• Key points
  • Figure 34: Type of frozen dessert bought in the last 12 months, 2003-07
• Targeting working mothers
• The TV connection
• Who are the non-users?
• Dessert fans remain true to type
• Purchase motivation
  • Figure 35: Attitudes towards frozen dessert bought in the last 12 months, 2005 and 2007
• What do the elusive ABs think?
• Families need encouragement to treat more often
• Attitudes towards frozen desserts
• Value for money
• Self-indulgence is not limited to individual cakes
• Could do better?
• Appendix
• Advertising data
• Abbreviations
• Internal market environment
  • Figure 40: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car usage, 2007
  • Figure 41: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car usage, 2007
  • Figure 42: Agreement with the statement ' I enjoy entertaining people at home' , by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
• Broader market environment
  • Figure 43: Time spent on occupation per day in an average week by full-time workers, 2002 and 2006
• Competitive context
  • Figure 44: Consumption of fresh/packeted cakes in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car usage, 2007
  • Figure 45: Consumption of ice cream in tubs and blocks in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car usage, 2007
• Desserts consumption habits: Detailed demographics
  • Figure 46: Types of dessert bought as part of a weekly shop, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007
  • Figure 47: Type of dessert bought as part of a weekly shop, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007
  • Figure 48: Type of dessert bought as part of a weekly shop, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007
  • Figure 49: Repertoire of frozen desserts bought as part of a weekly shop, October 2007
• Motivations for frozen desserts consumption: Detailed demographics
  • Figure 50: Type of frozen dessert bought as part of a weekly shop, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007
  • Figure 51: Type of frozen dessert bought as part of a weekly shop, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007
  • Figure 52: Type of frozen dessert bought as part of a weekly shop, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007
  • Figure 53: Cross-analysis of types of desserts bought as part of a weekly shop, October 2007
  • Figure 54: Cross-analysis of types of desserts bought as part of a weekly shop, October 2007
  • Figure 55: Attitudes towards frozen dessert bought as part of a weekly shop, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007
  • Figure 56: Attitudes towards frozen dessert bought as part of a weekly shop, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007
  • Figure 57: Attitudes towards frozen dessert bought as part of a weekly shop, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007
  • Figure 58: Type of frozen dessert bought as part of a weekly shop, by attitudes towards frozen desserts, October 2007Figure 59: Type of frozen dessert bought as part of a weekly shop, by attitudes towards frozen desserts, October 2007
• Frozen desserts further insights: Detailed demographics
  • Figure 60: Repertoires for frozen desserts eaten, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size and car usage, October 2007