Abstract
Traditional soft drink sales were in hit in 2007 with a poor summer and a move towards healthier options. Premium soft drinks held up with a general trend towards premiumisation, innovation and responsible drinks although some of the bigger conventional brands lost out.
The benefits of the category are largely misunderstood. A low awareness of new products and a blurring of the category with other soft drinks are leaving some consumers confused and many totally unaware.
Mintel last examined this market within the Adult Soft Drinks - UK, Market Intelligence, January 2006 report. However, after much discussion with the trade, the report has been renamed Premium Soft Drinks to more accurately reflect how the market is referred to. This report only covers some segments covered in Adult Soft Drinks - UK, Market Intelligence, January 2006 as the redefinition shifted the focus to the premium soft drinks arena only.
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