Premium Soft Drinks - UK - January 2008

Table of Contents

• Issues in the Market
• Main report themes
• Definition
• Market in Brief
• Category expansion
• Broadening tastes
• Healthy living
• Balancing act
• Men' s appeal
• Premium prospects
• Internal Market Environment
• Key points
• Healthier trend
• Natural and diet
  • Figure 1: Agreement with selected lifestyle statements, 2003-07
• No added sugar
• Free from preservatives, artificial colours
• Alternative to alcohol
  • Figure 2: Consumption of alcoholic drinks in the last 12 months, 2003-07
• Drink/driving on the increase
• Green issues
• Fair trade
• Packaging
• Fruit shortage
• Hotting up
  • Figure 3: Average summer temperature and total number of sunshine hours in the UK*, 2002-07
• Broader Market Environment
• Key points
• Affluence
  • Figure 4: Changes in socio-economic status, 2002-07 and 2007-12
• Age
  • Figure 5: Changes in the structure of the UK population, by age, 2002-07 and 2007-12
• Working population
  • Figure 6: UK workforce and employment, by gender, 2002-12
• Competitive Context
• Key points
• Healthy alternatives
  • Figure 7: UK on- and off-trade value sales of selected soft drinks, 2003-07
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key points
• Market size
  • Figure 8: UK on- and off-trade sales of premium soft drinks, by volume and value, 2002-07
  • Figure 9: Percentage year-on-year change in on- and off-trade sales of premium soft drinks, by volume and value, 2003-07
• Forecast
• Niche sector to peak in 2011
• Increased range of drinks leads to more competitive prices
  • Figure 10: On- and off-trade sales of premium soft drinks, by volume and value, 2002-12
• Factors used in the forecast
• Segment Performance
• Key points
  • Figure 11: UK on- and off-trade sales of premium soft drinks, by segment, by volume and value, 2003-07
• Fruit and herb drinks
• Pressés
• Premium flavoured sparkling waters
• Companies and Products
• Key points
• Belvoir Fruit Farms
• Shloer a division of Merrydown
• Bottlegreen Drinks Co
• Britvic
• Clives Fruit Farm
• Coca-Cola Enterprises
• Duchy Originals
• Ella Drinks
• Feel Good Drinks
• Thorncroft
• Others
• Own-label
• Brand Communication and Promotion
• Key points
• Overview
• Coca-Cola Enterprises
• Beverage Brands
  • Figure 12: Main monitored advertising spend of leading brands in the premium soft drinks market, 2003-07*
• Sampling activity
• Channels to Market
• Key points
  • Figure 13: UK on- and off-trade sales of premium soft drinks, by value and type of outlet, 2006 and 2007
• Changes in take-home for established brands
  • Figure 14: UK retail value share of take-home premium soft drinks, 2007
• Supermarket trade up but volume drops
• Independent opportunity
• Changes in the on-trade fuel growth
• The Consumer -- Drinking Habits
• Key points
• Attitudes
  • Figure 15: Drinking habits for premium soft drinks, September 2007
• Exposure could drive huge potential
  • Figure 16: Agreement with statement "do no drink premium soft drinks, by age and lifestage, September 2007
• Socio-economic stretch
• Parental control
• Family fit
• Responsible drinking alternatives
• Behind closed doors
• In control
• Ripe challenge
• Appendix
• Advertising data
• Abbreviations
• The consumer -- Drinking habits
  • Figure 21: Premium soft drinks -- consumer drinking habits, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, September 2007
  • Figure 22: Premium soft drinks -- consumer drinking habits, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, Supermarket used, household size and car ownership, September 2007
• The Consumer -- Attitudes and behaviour
• Attitudes towards health status
  • Figure 23: Consumer attitudes, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, September 2007
• Attitudes towards flavour
  • Figure 24: Consumer attitudes, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, September 2007
• Cost and buying
  • Figure 25: Consumer attitudes, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, September 2007
• The consumer -- Further analysis
• Occasion repertoire
  • Figure 26: Occasion repertoire, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel' s Special group, working status, region, ACORN category, media usage, commercial TV viewing, supermarket usage, household size and car ownership, October 2007
• Consumer typologies
  • Figure 27: Consumer typologies, by gender, age, socio-economic group, marital status, lifestage, age of children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket usage and household size, October 2007
  • Figure 28: Consumer typologies, by drinking habits, October 2007
  • Figure 29: Consumer typologies, by occasion repertoire, October 2007