Abstract
The sacred food market includes products that are certified kosher, Halal, or ethical (e.g. vegetarian, organic, fair trade, natural). This report focuses on consumer attitudes and behavior concerning sacred food.
In this report you will learn that religion and religious traditions are not the major drivers of the sacred food industry. Rather, consumer concerns about the integrity of the food supply and the quality of the food they buy inspire the majority of sacred food purchases.
This report provides a discussion on consumers' religious, spiritual, ethical, and moral beliefs, as well as analysis and recommendations on the following topics:
- The size of the sacred food market and its potential for growth
- Food safety and security
- Convenience
- The extent of consumers' knowledge about sacred and religious food
- Consumers who follow religion-based food traditions, both at home and away from home
- The extent to which they are loyal to these plans
- Where consumers shop for sacred foods
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