British Holidays - UK - January 2008

Table of Contents

• Issues in the Market
• Definitions
• Abbreviations
• Insights and Opportunities
• Domestic holidays
• Nobesity holidays
• On the travel couch
• Market in Brief
• Dark clouds gather
• But long-term forecast good
• Hey big spender
• Holiday junkies
• Boat to Bolivia
• Beach blues
• Piece of the action
• Pushing the boundaries
• Guilt trips
• Internal Market Environment
• Key points
• The big two
• Speciality travel
• Local flavours
• Cross-fertilisation
• There may be truffles ahead
• Work hard...
• ...travel hard
  • Figure 1: Percentage of adults booking UK and overseas holidays, 2002-07
• Leisure boom
  • Figure 2: Forecast adult population trends, by lifestage group, 2002-12
• Holidays haves and have nots
• Ads: diminishing returns
  • Figure 3: Sources used to get information on last independent holiday, 2003-07
• Media influence
• What' s the story Balamory?
• Inconvenient truth
• Broader Market Environment
• Key points
• Crunch time
  • Figure 4: Trends in personal disposable income, consumer expenditure and GDP, 2002-12
• Lacking confidence
  • Figure 5: GfK NOP consumer confidence index, December 2006-November 2007
• It' s the economy, stupid
  • Figure 6: GDP, PDI, consumer expenditure & estimated holiday market growth, 2002-07
• Revolution in the head
• Heavy discounting
• Early adopters
  • Figure 7: Forecast adult population trends, by socio-economic group, 2002-12
• Strong pound
  • Figure 8: Annual average exchange rates for Sterling, 2002-07
• Competitive Context
• Key points
• A question of priorities
  • Figure 9: UK spending priorities, January 2007
• A new tan over new clothes
  • Figure 10: UK Consumer expenditure and retail sales by broad sector, leisure services, eating out & leisure trav el spend 2002-06
• Eating, drinking and making merry
• Scope for growth
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Who' s Innovating?
• Key points
• Seat of the pants
• Homeward bound
• Mind your language
• Peter Pans
• Highgate to Hanoi
• Lucky feluccas
• Recycling
• Clubbing and climbing
• Kooky accommodation
• Strangeways, here we come
• Market Size and Forecast
• Key points
  • Figure 11: Domestic and overseas holidays and expenditure, 2003-07
• Past and present
  • Figure 12: Average spend per trip, 2003-07
• Future
  • Figure 13: Domestic and overseas holidays and expenditure, 2007-12
• Factors used in the forecast
• Overseas Holiday Segment Performance
• Key points
• Airport expansion
  • Figure 14: Passenger movements (scheduled and chartered) at UK airports, 2003-06
• Getting out the map
  • Figure 15: Inclusive holidays versus independent holidays, by volume, 2003-07
• Hands free
• Go east
  • Figure 16: Outbound holiday visits, by region visited, 2003-07
• Spanish steps
  • Figure 17: Top 25 Holiday destinations, by estimated number of visits, 2003-07
• Resistance movement
• Travel bling
• Spreading the load
  • Figure 18: Number of holiday visits and spending, by quarter and region, 2006
• Distribution
• Key points
• Mixed picture for agents
  • Figure 19: How last holiday abroad was booked, 2003-07
• Clicks vs bricks
  • Figure 20: Method used to book last holiday abroad, 2003-07
• DIY domestic...
  • Figure 21: How last UK holiday was booked, 2003-07
• ...but online lags behind
  • Figure 22: Booking method for last UK holiday, 2003-07
• Network UK
  • Figure 23: Sources used to get information on last independent holiday, 2003-07
• Personalised review
• The Consumer: Holidays Taken
• Key points
• Overseas surges ahead
  • Figure 24: Holidays taken in past 12 months, October 2007
• Holidays taken by detailed demographics
  • Figure 25: Most popular holidays taken in the past 12 months by demographics, October 2007
  • Figure 26: Further holidays taken in the past 12 months by demographics, October 2007
• The Consumer: Holiday Organisation
• Key points
  • Figure 27: Holidays taken in past 12 months by method of organisation, October 2007
• Independent thought
• Holiday organisation by demographics
• Three holiday nations
• Traditional values
• Independence at home
• A different cloth
• Affluent independents
  • Figure 28: Holiday organisation by demographics, October 2007
• The Consumer: Holiday Frequency
• Key points
  • Figure 29: Total holidays taken in the past 12 months, October 2007
• Hot targets
• Holiday frequency by demographics
  • Figure 30: Holiday frequency by demographics, October 2007
• The Consumer: Holiday Spending
• Key points
• Overseas compared with domestic spend
  • Figure 31: Overseas vertsus domestic holiday spending in the past 12 months, October 2007
• Lucrative overseas
• Holiday elite
• Holiday spending in the UK by demographics
  • Figure 32: Spending on UK holidays in past 12 months, October 2007
• Expenditure abroad by demographics
  • Figure 33: Total overseas spending in past 12 months by demographics, October2007
• Key points
  • Figure 34: Overseas holiday types taken in the past 12 months, October 2007
• Plus ca change...
• Holidays abroad by demographics
  • Figure 35: Most popular holidays taken overseas in the past 12 months by demographics, October 2007
• Southern beachophobes
• Reclaim the streets
• Maybe it' s because I' m a...
  • Figure 36: Further popular holidays taken overseas in the past 12 months by demographics, October 2007
• Action man
• Sex in the city
• Taste for adventure
• The Consumer: Future Foreign Plans
• Key points
  • Figure 37: Foreign holiday plans in the next 12 months, October 2007
• Activity on the rise
  • Figure 38: Foreign holidays plans in the next 12 months vs actual holidays in the past 12 months with estimated numbers of adults, October 2007
• AI in demand
• Future foreign holiday plans by demographics
  • Figure 39: Most popular foreign holidays plans in the next 12 months by demographics, October 2007
  • Figure 40: Other popular foreign holiday plans in the next 12 months by demographics, October 2007
• The Consumer: Attitudes Towards Holidays
• Key points
• Attitudes to all holidays
  • Figure 41: General attitudes towards holidays, October 2007
• Rolling back the years
• Holiday attitudes by demographics
  • Figure 42: General attitudes towards holidays by demographics, October 2007
• Prime target
• Keeping it real
• Travel free holidays
• Guilty verdict
• Intensely viral
  • Figure 43: Further general attitudes towards holidays by demographics, October 2007
• Travel: dig it
• Not too taxing
• Travel machismo
• Not jaded
• The Consumer: Attitudes Towards Expenditure
• Key points
  • Figure 44: Attitudes towards holiday spending, October 2007
• Cautionary tale
• Spendthrift
• Attitudes towards holiday spending by demographics
  • Figure 45: Most popular attitudes towards holiday spending by demographics, October 2007
  • Figure 46: Further attitudes towards holiday spending by demographics, October 2007
• The Consumer: New Attitudes - Cultural, Ethical, Green and Slow Travel
• Key points
  • Figure 47: Attitudes towardscultural, ethical, green and slow travel, October 2007
• Local lingo
• Laissez faire
• Border crossing
• End of an era?
• New attitudes: Cultural, ethical, green and slow travel -- detailed demographics
  • Figure 48: Most popular attitudes towards cultural, ethical, green and slow travel by demographics, October 2007
  • Figure 49: Further attitudes towardscultural, ethical, green and slow travel by demographics, October 2007
• The Consumer: Holiday Targeting Opportunities
• Attitudes by foreign holidaymakers
• Beach addicts
• Urban rejuvenation
  • Figure 50: Attitudes towards holidays by most popular foreign holidays taken, October 2007
• Actively guilty
  • Figure 51: Attitudes towards holidays by further foreign holidays taken, October 2007
• Get lost
• Show & tell
• Attitudes by holiday intentions
  • Figure 52: Attitudes towards holidays by next year' s plans, October 2007
• Holiday on the move
  • Figure 53: Attitudes towards holidays by next year' s plans, October 2007
• Tell us about it
• Budding writers
• This year and next
  • Figure 54: Holiday intentions by experience, October 2007
• Urban adrenaline
  • Figure 55: Holiday intentions by experience, October 2007
• Marathon holidays
• Financial attitudes by general attitudes
  • Figure 56: Financial attitudes by general attitudes towards holidays, October 2007
• The real costs
  • Figure 57: Financial attitudes by general attitudes towards holidays, October 2007
• Value for money calculus
• Eco and general attitudes to holidays
  • Figure 58: Eco and general attitudes towards holidays, October 2007
• Personal development
  • Figure 59: Eco and general attitudes towards holidays, October 2007
• Edutainment hols
• Spiritual journey