Lottery (The) - UK - January 2008

Table of Contents

• Issues in the Market
• Main issues
• Definition
• Abbreviations
• Market in Brief
• Ten more years for Camelot
• A year of decline for draw-based games...
• ...but scratchcards and online IWGs on the rise
• A tax on the mathematically impaired...
• ...or a harmless leisure activity?
• The growth in new ways to play
• The recession-proof game
• Targeting young adults a major challenge
• A rollover galvanises the occasional players
• Stronger, higher, faster sales in the future?
• Internal Market Environment
• Key points
• GamCare & gambling addiction
• Where does the Lottery stand in the addiction stakes?
  • Figure 1: Percentage of calls to GamCare, by gambling activity, 2005 and 2006
• Scratchcards calls by age
  • Figure 2: Percentage of scratchcard calls to GamCare, by age, 2005 and 2006
• The National Lottery Commission
• The next ten years
• Broader Market Environment
• Key points
• Is the Lottery recession-proof?
  • Figure 3: Trends in personal disposable income and consumer expenditure, 2002-12
• An ageing population perfect for the Lottery?
  • Figure 4: Trends in the age structure of the UK population, by gender, 2002-12
• The relationship between the Lottery and income
  • Figure 5: adult population trends, by socio-economic group, 2002-12
• The Lottery and lifestage
  • Figure 6: adult population trends, by lifestage, 2002-12
• New platforms
• Usage of interactive TV services
  • Figure 7: Sky customers' experiences of using interactive products and services, February/March 2007
• Internet penetration
  • Figure 8: British Internet penetration at home/work/place of study or elsewhere, by demographic sub-group, 2002-07
• Mobile phone feature usage
  • Figure 9: Which of the following do you do with your mobile phone? And how often do you do it? June 2007
• The gambling market
• Gambling stakes
  • Figure 10: UK gambling stakes, by key sector, 2002-06
• Stakes to prizes
  • Figure 11: Proportion of prizes to stakes, by key sector, 2006
• Competitive Context
• Key points
• Leisure expenditure by activity
  • Figure 12: Consumer expenditure on selected leisure goods and activities, 2002-07
• Major spend priorities
  • Figure 13: Spending priorities, January 2007
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• National Lottery sales
  • Figure 14: National Lottery sales trends and forecast, 2002/03-20012/13
• The Lottery takes a (temporary?) step back
• 2007: half-year results
• Olympic developments
• Steady growth forecast
• Factors used in the forecast
• Segment Performance
• Key points
• Lottery sales by sector
  • Figure 15: National Lottery sales, by sector, 2003/04-2006/07
  • Figure 16: National Lottery sales of draw-based games, 2002/03-2006/07
• Sales of draw-based games
  • Figure 17: Draw-based games revenue, by game, 2004/05-2006/07
• Sales of scratchcards and online IWGs
  • Figure 18: National Lottery sales of scratchcard and online instant win games, 2002/03-2006/07
• Distribution of Sales
• Key points
• Sales by distribution channel
  • Figure 19: National Lottery sales by distribution channel, 2004/05-2006/07
• No need to queue
• Brand Communication and Promotion
• Key points
• Camelot ad expenditure
  • Figure 20: Trends in main media advertising expenditure by Camelot Group plc, 2001/02-2006/07
• Expenditure by media
  • Figure 21: Main media advertising expenditure by Camelot Group plc, by media, 2002/03-06/07
• Companies and Products
• Key points
• Camelot plc
• The nuts and bolts
• New platforms
• Financial results
• Social responsibility
• The future
• Play Monday
• The Weather Lottery plc
• A new entrant
• Other non-specialist operators
• Who Plays Lotteries?
• Key points
• Lottery participation
  • Figure 22: Participation in lotteries, October 2007
• Participation in lotteries by demographic analysis
  • Figure 23: Participation in lotteries, by demographic sub-group, October 2007
• The Games People Play
• Key points
• Lottery games played
  • Figure 24: Lottery games played, October 2007
• Level of participation by games played
  • Figure 25: Participation in lotteries, by games played, October 2007
• Level of participation by demographic analysis
  • Figure 26: Profile of those who participate in lotteries, by games played, by demographic sub-group, October 2007
• Appendix -- Detailed Demographics
• TGI data
• Draw-based Lottery games and scratchcard playing
  • Figure 34: Frequency of taking part in the National Lottery (either on Wednesday or Saturday) and of playing National Lottery Instant Scratchcards, 2007
• Draw-based Lottery game playing by demographic analysis
  • Figure 35: Frequency of taking part in the National Lottery (either on Wednesday or Saturday), by demographic sub-group, 2007
• Scratchcard playing by demographic analysis
  • Figure 36: Frequency of playing National Lottery Instant Scratchcards, by demographic sub-group, 2007
• Lottery games played by demographic analysis
  • Figure 37: Lottery games played, by demographic sub-group, October 2007
• Most popular attitudes towards the National Lottery by demographic analysis
  • Figure 38: Most popular attitudes towards the National Lottery, by demographic sub-group, October 2007
• Next most popular attitudes towards the National Lottery by demographic analysis
  • Figure 39: Next most popular attitudes towards the National Lottery, by demographic sub-group, October 2007
• Targeting opportunities by demographic analysis
  • Figure 40: Targeting Opportunities, by demographic sub-group, October 2007