Abstract
Market trends incorporating the introduction of natural, organic, botanical
and herbal formulas are helping grow the facial skincare market, particularly
in the moisturizer segment. Anti-aging products are the fastest growing
segment with female boomers leading the charge for growth in this area. This
report provides in-depth information on:
- Identification of the emerging trends, including natural/organic items,
new products made for minorities, and a surge in anti-aging products
- Analysis of product trends and consumer attitudes
- Exploration of sales performances of the facial skincare segments, plus an
in-depth look at leading manufacturers and brands, including promotional
activity
- Investigation of the core facial skincare consumers and what factors
encourage trial for new products
- Insight into brand penetration and how these vary by age, income, and
race/ethnicity
- How retailers can tailor inventory to meet the needs of Hispanics and
blacks
Facial skincare includes moisturizers and skin treatments, cleansing creams,
lotions and wipes, astringents, toners and fresheners, facial scrubs, packs,
masks, and pore strips.
This report contains US IRI InfoScan data.
View Cart
