Facial Skincare - US - January 2008

Table of Contents

Scope and Themes

• What you need to know
• Definition
• Consumer research
• Abbreviations and terms
• Abbreviations
• Terms

Executive Summary

• The bottom line-strong growth to get stronger
• Female Baby Boomers and minorities driving growth
• Hispanic, black, and Asian men account for very nearly half of men' s market
• Anti-aging sales are the key to future category growth
• Retail channel preferences
• Facial skincare consumers-important segmentations by almost every demographic
• Facial skincare brand usage
• Opportunities arising from consumer data

Market Drivers

• Female Baby Boomers drive growth
  • Figure 1: Facial skincare usage, by gender, May 2006-June 2007
  • Figure 2: Frequency of facial skincare usage, by gender, May 2006-June 2007
  • Figure 3: Female population, by age, 2002-12
• Teens and tweens
  • Figure 4: Teen usage of facial cleansers and moisturizers, by gender, May 2006-June 2007
• Ethnic-specific facial skincare
  • Figure 5: Population, by race and Hispanic origin, 2002-12
• Male minorities account for nearly half of the total men' s market
  • Figure 6: Importance of ethnic men to the market for moisturizers, creams, and lotions, 2007
  • Figure 7: Male facial skincare usage, by race/ethnicity, May 2006-June 2007
  • Figure 8: Male usage frequency, by types of facial skincare, by race/ethnicity, May 2006-June 2007

Market Size and Trends

• Market size
  • Figure 9: Retail sales of facial skincare at FDM, at current and constant prices, 2002-07
• Market trends
• Natural and organic trend
  • Figure 10: Top 21 most frequent marketing claims for facial skincare product launches*, 2006 and 2007
• Botanical and herbal
• Ethical
• Convenience
• Private label
• Market Segmentation
• Overview
  • Figure 11: FDM sales of facial skincare, by type, 2005 and 2007
• Anti-aging
  • Figure 12: FDM sales of facial anti-aging products, at current and constant prices, 2002-07
  • Figure 13: Number of new food products launched globally with beauty positioning, by region, 2002 and 2007
• Facial cleansers
  • Figure 14: FDM sales of facial cleansers, at current and constant prices, 2002-07
• Acne treatments
  • Figure 15: FDM sales of acne treatments, at current and constant prices, 2002-07
  • Figure 16: Trended teen and adult facial cleansing and medicated skincare product usage, 2005 and 2007
• Moisturizers
  • Figure 17: FDM sales of facial moisturizers, at current and constant prices, 2002-07
• Fade/bleach
  • Figure 18: FDM sales of fade/bleach products, at current and constant prices, 2002-07

Supply Structure

• Company and brand sales
• FDM sales by manufacturer
  • Figure 19: FDM sales of facial skincare, by manufacturer, 2005 and 2007
• Facial cleansers
  • Figure 20: FDM sales of facial cleansers, by manufacturer and brand, 2005 and 2007
• Anti-aging
  • Figure 21: FDM sales of facial anti-aging products, by manufacturer and brand, 2005 and 2007
• Acne treatments
  • Figure 22: FDM sales of acne treatments, by manufacturer and brand, 2005 and 2007
• Moisturizers
  • Figure 23: FDM sales of facial moisturizers, by manufacturer and brand, 2005 and 2007
• Fades/bleaches
  • Figure 24: FDM sales of fades/bleaches, by manufacturer and brand, 2005 and 2007

Advertising and Promotion

• Introduction
• Companies and brands
• L' Oréal
• L' Oréal Skin Genesis-moisturizer and serum
  • Figure 25: L' Oréal Skin Genesis, 2007
• Garnier Nutritioniste
  • Figure 26: Garnier Nutritioniste, 2007
• L' Oréal Advanced RevitaLift Complete lotion
  • Figure 27: L' Oréal H.I.P. (High Intensity Pigment), 2006
• Procter & Gamble
• Oil of Olay Regenerist
  • Figure 28: Oil of Olay Regenerist, 2007
  • Figure 29: Oil of Olay Regenerist, Micro sculpting cream 2007
• Oil of Olay Definity
  • Figure 30: Oil of Olay Definity, 2007
• Johnson & Johnson
  • Figure 31: Aveeno Active Naturals Positively Ageless, 2007
  • Figure 32: Clean & Clear acne control kit, 2006
  • Figure 33: Neutrogena Antioxidant, 2007
  • Figure 34: RoC Retinal Anti-wrinkle, 2007
• Estée Lauder
  • Figure 35: Estée Lauder Idealist, 2007
• Avon
  • Figure 36: Avon Anew Clinical Advance Wrinkle Corrector, 2007
  • Figure 37: Avon Ultimate Night Cream, 2007
• Other advertisers
• Dove Skin Vitalizer
  • Figure 38: Dove Skin Vitalizer, 2006
• Nivea for Men Skin care
  • Figure 39: Nivea for Men Skincare, 2006
• Oxy Spot treatment
  • Figure 40: Oxy Spot treatment, 2007
• St. Ives Apricot Scrub
  • Figure 41: St. Ives Apricot Scrub, 2007
• StriVectin-SD
  • Figure 42: StriVectin-SD, 2007
• ProActive Solution
  • Figure 43: ProActive Solution, 2007

Retail Distribution

• Introduction
  • Figure 44: Retail sales of facial skincare at FDM, by channel, 2005 and 2007
• Drug stores and other IRI channels
  • Figure 45: U.S. drug store and other IRI channel sales of facial skincare, at current and constant prices, 2002-07
• Other IRI channels
• Supermarkets
  • Figure 46: U.S. supermarket sales of facial skincare, at current and constant prices, 2002-07

The Adult Consumer-Usage and Product Preference

• Usage summary
• Key consumer groups for facial skincare products
• Products used
  • Figure 47: Facial skincare products used, by gender, November 2007
  • Figure 48: Facial skincare products used, by age, November 2007
  • Figure 49: Facial skincare products used, by race/ethnicity, November 2007
• Product attributes
  • Figure 50: Ingredients found in skincare products typically used, by gender, November 2007
  • Figure 51: Ingredients found in skincare products typically used, by race/ethnicity, November 2007
• Brands of medicated skincare products used
  • Figure 52: Brands of medicated skincare products used, by race/ethnicity, May 2006-June 2007
• Incidence of buying prestige brands
  • Figure 53: Prestige brands of skincare products used, by race/ethnicity, November 2007

The Adult Consumer-Attitudes Towards Facial Skincare

• Opportunities summary
• Brand loyalty
  • Figure 54: Degrees of brand loyalty to facial skincare products, November 2007
• Where facial skincare consumers get their information
  • Figure 55: Sources of information on which products to use, by gender, November 2007
  • Figure 56: Sources of information on which products to use, by age, November 2007
  • Figure 57: Sources of information on which products to use, by race/ethnicity, November 2007

The Teen Consumer-Product Usage

• Summary
• Teens and facial skincare
  • Figure 58: Types of facial cleansing/medicated products used-teens, by age and gender, May 2006-June 2007
• Facial cleansing and medicated products
  • Figure 59: Forms of facial cleansing/medicated products used-teens, by gender, May 2006-June 2007
  • Figure 60: Brands of facial cleansing/medicated products used-teens, by gender, May 2006-June 2007
• Moisturizers/creams/lotions
• Types used
  • Figure 61: Types of moisturizers/creams/lotions used-teens, by gender, May 2006-June 2007
• Products used
  • Figure 62: Facial skincare products used-teens, by gender and age, November 2007
  • Figure 63: Main facial concern-teens, by gender and age, November 2007
• The Teen Consumer - Purchasing Habits
• Introduction
  • Figure 64: Retail outlets used to purchase facial skincare product-teens, by age and gender, November 2007
• Number of different brands used
  • Figure 65: Number of brands used-teens, by gender and age, November 2007
  • Figure 66: Number of facial skincare brands used-teens, by race/ethnicity, November 2007

Forecast

• Facial skincare market
  • Figure 67: Forecast of total U.S. retail sales of facial skincare at FDM, at current and constant prices, 2007-12
• Anti-aging
  • Figure 68: Forecast of U.S. sales of facial anti-aging products at FDM, at current and constant prices, 2007-12
• Facial cleansers
  • Figure 69: Forecast of U.S. sales of facial cleansers at FDM, at current and constant prices, 2007-12
• Acne treatments
  • Figure 70: Forecast of U.S. sales of acne treatments FDM, at current and constant prices, 2007-12
• Moisturizers
  • Figure 71: Forecast of U.S. sales of facial moisturizers FDM, at current and constant prices, 2007-12
• Fade/bleach
  • Figure 72: Forecast of U.S. sales of fade/bleach products FDM, at current and constant prices, 2007-12

Appendix: Trade Associations