Abstract
The fruit juice and juice drinks market faces a number of challenges,
evidenced by declining sales during 2002 to 2007. While the market remains
under pressure from consumer attrition to other non-alcoholic beverages, it
also faces challenges from within, such as increasing juice prices.
However, this market does present growth opportunities through targeting
non-users as well as users. This report provides analysis of leading market
issues and opportunities to stimulate growth.
Mintel provides insights that will help manufacturers:
- Develop unique positioning that competes with other non-alcoholic beverages
- Respond creatively to increasing pricing pressures from within
- Innovate product positioning to attract the increasingly health-forward
consumer
- Recognize opportunities and communicate with under-targeted black
consumers (one of the market' s key demographics)
- Harness Hispanic population growth through effective retail strategy and
product innovation
- Allay parents' health concerns for driving growth through children
- Use "wonder" fruits to drive growth on the strength of health-focused
positioning and innovative flavors
- Recognize and address reasons consumers do not drink fruit juice and juice
drinks
- Create credibility for fruit juice by educating consumers
This report provides industry stake holders with the information they need to
assess competition, recognize target consumers, and drive growth through
recognizing growth driving trends in two market segments: fruit juice and
juice drinks.
For the purposes of this report, the following definitions have been used:
100% pure or 100% juice: Fruit juice not diluted with water and added
sweeteners
Juice drinks: Beverages, including juice cocktails and products bearing
the suffix "-ade" (e.g., grapeade), containing less than 100% juice
Both fruit juice and juice drinks are sold in a number of formats:
- Aseptic (boxed)
- Shelf-stable (canned or bottled)
- Refrigerated
- Frozen
- Powered mixes (only juice drinks)
Not included in this report are fruit juice energy drinks such as Rockstar
Juices, which contains 50 to 70% fruit juice, and fruit-flavored water.
This report contains US IRI InfoScan data.
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