Abstract
From childhood obesity to yob culture, today' s children are under more
scrutiny than ever, even appearing at the top of the current political agenda.
As well as the publication of the government' s Children' s Plan at the end of
2007, the rollout of Extended Services in schools means that, by 2010, the
school day could potentially last from 8am to 6pm. Previous Mintel reports
have looked at the leisure habits of 11-15-year-olds, but what exactly do they
currently do after school? Is there scope to expand after-school provision?
And is this something that children and parents want?
This is Mintel' s first report to focus specifically on the after-school
leisure market. It looks at the leisure habits of 11-15-year-olds, both after
school and at the weekend, and what they think of after-school activities. It
also questions parents of 11-15-year-olds about their children' s leisure
habits and examines their attitudes regarding these habits. Given current
preoccupations with childhood obesity and yob culture, this report explores
the hypothesis that: "The increasing amount of time spent online, in front
of the TV and playing computer games is further eroding children' s
participation in active or worthwhile after-school leisure pursuits, and there
remains significant scope for leisure operators to offer innovative
after-school activities that will offer real incentives to children to become
more active or involved."
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