After-school Leisure - UK - February 2008

Table of Contents

Issues in the Market

• Main issues
• Definitions
• Abbreviations

Market in Brief

• The kids are alright
• Why don' t you just switch off your television set and go out and do something less boring instead?
• Parental approval
• Fat vs. fit
• Please, Sir, can we have some more?
• Fun and games saved for the weekend

Internal Market Environment

• Key points
• Fewer 11-15-year-olds
  • Figure 1: Population, by age and gender - 11-15-year-olds, 2002-12
• School statistics
• Specialist schools on the rise
  • Figure 2: Number of schools in the UK, by type of school, 2000/01-2006/07
• Non-maintained schools increasingly popular…
  • Figure 3: Number of pupils in the UK, by type of school, 2000/01-2006/07
• …and attendance increases with age
  • Figure 4: Pupils aged 11-15 in the UK, by type of school, 2006/07
• Extended services in schools
• Increasing numbers of after-school clubs
• Trends in children' s leisure habits
• More than nine in ten have a mobile phone
  • Figure 5: Mobile phone ownership and usage, 2002-07
  • Figure 6: Features mobile phones have compared with features that are used by 11-15-year-olds, 2007
• Multiple computer ownership increasingly common
  • Figure 7: Computer ownership and location of use, 2002-07
• Online at school and at home
  • Figure 8: Internet access, 2002-07
• The four-TV household
  • Figure 9: TV penetration, 2002-07
• DVD players in most bedrooms
  • Figure 10: Video/DVD player penetration, 2002-07
• Getting fit with video games?
  • Figure 11: Console ownership, 2002-07
• Music on the move
  • Figure 12: Ownership of audio equipment, 2002-07
• Less equipment, less active?
  • Figure 13: Ownership of sports equipment, 2002-07
• Eating out trends
  • Figure 14: Pizza and fast food venue visiting, 2002-07
• No problems with parents, just different ideas
  • Figure 15: Trends in children' s attitudes, 2002-07
• Appreciating the important things in life
  • Figure 16: Important things in life, 2002-07

Broader Market Environment

• Key points
• UK families
• More one-person and lone-parent households
  • Figure 17: GB households, by type of household and family, 1971-2006
• 2.4 children a thing of the past
  • Figure 18: Dependent children, by family type - GB, 1972-2006*
• Divorce rate rises as many lose contact
• The UK labour market
  • Figure 19: UK labour market, 2002-12
• Working hours
  • Figure 20: Usual weekly hours of work, by gender, May-July 2007*
• Socio-economic status of parents
  • Figure 21: Percentage of UK adults with own children (aged 11-15, including stepchildren) in each socio-economic group, compared to the population as a whole, 2007
• Family income
  • Figure 22: Percentage of UK adults with own children (aged 11-15, including stepchildren) in each summary family income group, compared to the population as a whole, 2007
• Childhood obesity
• Tackling childhood obesity with sport

Competitive Context

• Key points
• Restrictions on after-school leisure
• Homework
• Paid work
• Caring responsibilities

Strengths and Weaknesses in the Market

• Strengths
• Universal popularity
• Affluent parents
• Services in schools to be extended
• Parental approval of supervised leisure
• Children' s best interests at heart
• Weaknesses
• Strong competition
• Working parents
• Independent minds
• Industry scrutiny

After School vs the Weekend

• Key points
• Chilling, playing, hanging around
  • Figure 23: Regular activities done after school and at weekends, October/November 2007
• After-school activities by demographics
  • Figure 24: Most popular activities done after school, by gender, age, socio-economic group, region and household size, October/November 2007
  • Figure 25: Next most popular activities done after school, by gender, age, socio-economic group, region and household size, October/November 2007
• Boys like to play
• Older kids prefer hanging out
• ABs enjoy the widest range of after-school activities
• Weekend activities by demographics
  • Figure 26: Most popular activities done at the weekend, by gender, age, socio-economic group, region and household size, October/November 2007
  • Figure 27: Next most popular activities done at the weekend, by gender, age, socio-economic group, region and household size, October/November 2007
• Girls even less likely to do sport at the weekend
• The weekend is for friends
• Combinations of after-school activities
  • Figure 28: Most popular combinations of activities done after school, October/November 2007
  • Figure 29: Next most popular combinations of activities done after school, October/November 2007
• The gender effect
• Introvert/extrovert
• Weekend activities influence after-school leisure
  • Figure 30: Activities done after school, by most popular activites done at weekends, October/November 2007
  • Figure 31: Activities done after school, by next most popular activites done at weekends, October/November 2007

What Parents Think Their Kids Are Up To

• Key points
• What parents think their children do after school
  • Figure 32: What parents think their children do after school on a weekday vs what children actually do after school on a weekday, October 2007
• What parents think their children do after school by demographics
  • Figure 33: What parents think their children are most likely to do after school on a weekday, by gender, age, socio-economic group, region and household size, October/November 2007
  • Figure 34: What parents think their children are next most likely to do after school on a weekday, by gender, age, socio-economic group, region and household size, October/November 2007
• Variations by social class
• Turn that racket down

Children' s Attitudes Towards After-school Leisure

• Key points
• After-school leisure could be more exciting
  • Figure 35: Attitudes towards after-school leisure, October/November 2007
• Children' s attitudes towards after-school leisure by demographics
  • Figure 36: Attitudes towards after-school leisure, by gender, age, socio-economic group, region and household size, October/November 2007
• Boredom and not joining in
• Attitudes in combination
  • Figure 37: Attitudes towards after-school leisure, by other attitudes towards after-school leisure, October/November 2007
• After-school activities by attitudes
  • Figure 38: Activities done after school, by attitudes towards after-school leisure, October/November 2007

Parents' Attitudes towards After-school Leisure

• Key points
• Parents would welcome more organised activities
  • Figure 39: Parental attitudes towards after-school leisure, October 2007
• Parents' attitudes towards after-school leisure by demographics
  • Figure 40: Parental attitudes towards after-school leisure, by gender, age, socio-economic group, region and household size, October 2007
• ABs favour supervised activities and paid-for clubs
• Parents' attitudes in combination
  • Figure 41: Parental attitudes towards after-school leisure, by other attitudes, October 2007
• Attitudes and activities
  • Figure 42: Parental attitudes towards after-school leisure, by what parents think their children are most likely to do after school on a weekday, October 2007
  • Figure 43: Parental attitudes towards after-school leisure, by what parents think their children are next most likely to do after school on a weekday, October 2007