Abstract
The value of the childrenswear market in Ireland was €895 million in
2007. The poor weather during summer 2007 and tighter economic environment did
have a negative impact on children' s clothing sales, causing a marginal
decline which is likely to continue into 2008.
Influential factors are those which have determined volume trends up to 2007
(such as weather, number of children in the Irish population) and value trends
are dictated by the ongoing influence of fashion and available disposable
income in a less confident shopping environment.
The childrenswear market is however, cushioned slightly by the consistent
demand for children' s clothing due to natural growth patterns, general wear
and tear and changing seasons.
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