Abstract
Over the review period, health concerns of an ageing population, coupled with financial worries, resulted in declining volume sales of alcoholic drinks, while value sales remained virtually stable at around € 49 billion. Wines performed best, with even volume sales growing, helped by emerging brands and lower prices overall; value sales were boosted too by a shift to local wines, which are higher priced. In the declining beer sector, innovative mixes are growing in popularity.
European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
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The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
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