Abstract
Worth an estimated £280 million in 2007, the car accessories market has been flat in recent years, being somewhat overshadowed by the performance of must-have gadgets such as satellite navigation systems.
Segmented into products used for safety or in case of emergency, and those that have are designed to provide convenience or styling, many categories have experienced a lacklustre performance, with purchasing decisions influenced by necessity or the replacement of worn-out items. The trend towards vehicle manufacturers including accessories as standard equipment or as optional extras in new cars also stifles market growth.
Some product categories are performing well, however, driven by lifestyle factors such as holidays, the need to power consumer electronic goods while on the go and the introduction of stiffer penalties for drivers flouting laws forbidding them from driving.
This report addresses the following issues:
- What are key issues facing the car accessories market in the UK right now?
- What is the impact on the market of cars increasingly coming equipped with accessories as standard or optional extra equipment?
- Are stiffer penalties for mobile phone use actually translating into sales of hands-free mobile phone kits?
- How can brands better engage with specific consumer groups, such as the rising number of female motorists?
- Who are the winners and losers in the channels to market?
- What are the key consumer trends that will drive the market in future?
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