[Report] UK Car Accessories Market Research, Trends, Analysis TOC

Issues in the Market
Main issues
Definition
Abbreviations
Market in Brief
Car parc continues to grow
Market growth has stalled
Used cars may help growth
Two-car households growing in number
Young drivers need to be won over
Competition from outside and inside the industry
Domestic holidays buoy racks
Marketing as innovation
Growth lies in style and comfort
Targeting specific groups
Look, no hands!
Internal Market Environment
Key points
Car parc continues to grow
- Figure 1: Number of cars in use (car parc) in the UK, 2001-07Figure 2: Cars in use (car parc), 2001-07
New car registrations down
- Figure 3: Trends in private, business and fleet new car registrations, 2001-07
Used car sales
- Figure 4: Retail new and used car sales (units), 2001-07
Shifting patterns in car ownership
- Figure 5: Number of cars owned by individual households, 1985/86-2006
Broader Market Environment
Key points
PDI to rise, but so will savings ratio
- Figure 6: Total PDI, consumer expenditure and savings, 2002-12
Ageing population
- Figure 7: UK population, by age group, 2002-12
Number of one-person households to rise
- Figure 8: Total number of UK households and one-person households, 1991-2012
Cars preferred for holidays at home
Safety first in Europe
Don' t talk and drive
Many drivers still not buying hands-free kits
Competitive Context
Key points
Fighting for spend
OE also competes
Strengths and Weaknesses in the Market
Strengths
Weaknesses
Market Size and Forecast
Key points
Market growth has almost stalled
- Figure 9: Past, current and forecast of UK retail sales of car accessories, at constant 2007 prices* and euros, 2002-12
Factors used in the forecast
Segment Performance
Key points
Convenience and styling
- Figure 10: UK retail sales of convenience and styling accessories, 2002-07
Car mats
Roof bars/boxes and cycle carriers
Decoratives
Styling and other accessories
Safety/emergency accessories
- Figure 11: UK retail sales of safety/emergency accessories, 2002-07
Companies and Brands
Key points
Increased competition
- Figure 12: Retail distribution of the car accessories market, by outlet type, 2004 and 2006
Halfords
Motor World
A1 Motor Stores
Wilco Motor Spares
Carnoisseur
The Internet
eBay
Others
Brand Communication and Promotion
Key points
Adspend on the wane
- Figure 13: Main monitored media advertising expenditure on car accessories, 2003/04-02006/7
Press and TV dominate
- Figure 14: Main monitored media advertising expenditure on car accessories, by outlet type, 2004/05-2006/07
Halfords spends twice as much as rest combined
- Figure 15: Advertising expenditure on car accessories, by leading suppliers, 2004/05-2006/07
Who Owns Car Accessories?
Key points
Emergency and safety
- Figure 16: Ownership of car accessories for emergency/safety use, December 2007
Convenience and styling
- Figure 17: Ownership of car accessories for convenience and styling, December 2007
Who' s Planning to Buy?
Emergency and safety
- Figure 18: Planned purchase of car accessories for emergency/safety use (not currently owned), December 2007
Convenience and styling
- Figure 19: Planned purchase of car accessories for convenience/styling (not currently owned), December 2007
Who' s Not Interested?
Emergency and safety
- Figure 20: ' Not something I' d buy' , by type of car accessory for emergency/safety use, December 2007
Convenience and styling
- Figure 21: ' Not something I' d buy' , by type of car accessory for convenience/styling, December 2007
Ownership and purchase put in context
Emergency and safety
- Figure 22: Car accessories for emergency/safety use, by agreement with statement ' already own' , ' plan to buy' or ' not something I' d buy' , December 2007
Convenience and styling
- Figure 23: Car accessories for styling/convenience, by agreement with statement ' already own' , ' plan to buy' or ' not something I' d buy' , December 2007
Appendix
Who owns car accessories?
Ownership of car accessories for emergency/safety use
- Figure 30: Ownership of car accessories for emergency/safety use, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
Ownership of car accessories for convenience and styling
- Figure 31: Ownership of car accessories for convenience and styling (1), by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
Ownership of car accessories for convenience and styling (continued)
- Figure 32: Ownership of car accessories for convenience and styling (2), by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
Ownership of car accessories for convenience and styling (continued)
- Figure 33: Ownership of car accessories for convenience and styling (3), by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
Who' s planning to buy?
Car accessories for emergency/safety, don' t own but plan to buy
- Figure 34: Car accessories for emergency/safety, don' t own but plan to buy, by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
Car accessories for convenience/styling, don' t own but plan to buy
- Figure 35: Car accessories for convenience/styling, don' t own but plan to buy (1), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
Car accessories for convenience/styling, don' t own but plan to buy (continued)
- Figure 36: Car accessories for convenience/styling, don' t own but plan to buy (2), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
Car accessories for convenience/styling, don' t own but plan to buy (continued)
- Figure 37: Car accessories for convenience/styling, don' t own but plan to buy (3), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
Who' s not interested?
Car accessories for emergency/safety, not something I' d buy
- Figure 38: Car accessories for emergency/safety, not something I' d buy, by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
Car accessories for convenience/styling, not something I' d buy
- Figure 39: Car accessories for convenience/styling, not something I' d buy (1), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
Car accessories for convenience/styling, not something I' d buy (continued)
- Figure 40: Car accessories for convenience/styling, not something I' d buy (2), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
Car accessories for convenience/styling, not something I' d buy (continued)
- Figure 41: Car accessories for convenience/styling, not something I' d buy (3), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
Attitudes to car accessories
- Figure 42: Attitudes towards car accessories, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
Further attitudes towards car accessories
- Figure 43: Further attitudes towards car accessories, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007
Car accessory target opportunities
Consumer target groups
- Figure 44: Consumer target groups, by gender, age, socio-economic group, region, household income, daily and Sunday newspaper readership and titles read, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, December 2007
Consumer target groups (continued)
- Figure 45: Consumer target groups, by gender, age, socio-economic group, region and household income, December 2007

Car Accessories - UK - February 2008

Table of Contents