Abstract
While the on-trade is losing custom on the back of the introduction of the smoking ban, continued increases in price and its association with violence of Saturday night drinking brawls, the off-trade is continuing to benefit from a consumer migration toward in-home entertainment, the price competition between supermarkets and off-licences and more continental attitudes towards drinking. Consequently market sales in the on-trade have suffered at the hands of a booming performance in the off-trade.
However, with concerns about health and responsible drinking grabbing the headlines on almost a daily basis, both elements of the market are under pressure to move consumers toward a low-volume but high-value market, with premium products driving this change.
- The impact and future repercussions of the alcohol industry adopting responsible drinking policies.
- Rising demand for premium beers and the reasons behind the shift to higher-priced alcohol.
- The increased shift to off-trade channels and the future role of independents in the market.
- The implications of a further decline in the on-trade for the alcohol industry and the initiatives in place to turn it around.
- Alcohol in the context of leisure spending and the competition currently faced by the industry.
- Have NI pubs survived the introduction of the smoking ban?
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