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Table of Contents
- Issues in the Market
- Key themes in the report
- Definition
- Abbreviations
- Market in Brief
- High-value, low-volume sales -- are they sustainable?
- Responsible drinking
- Smoking ban aftermath
- Premium alcohol
- Alcohol not essential to leisure
- Beer goes premium
- Wine by the bottle
- Vodka a favourite
- Drink prices will not kill the pub
- Internal Market Environment
- Key points
- Alcohol consumption continues to decline
- Figure 1: Alcohol consumption -- all adults, NI and RoI, 2001-07
- Consumers drink two to three times a week
- Figure 2: Alcohol consumption frequency, anywhere -- all adults, NI and
RoI, 2001-07
- Consumers drinking at home several times per week
- Figure 3: Frequency of alcohol consumption at home and elsewhere -- all
adults, NI and RoI, 2007
- Why the drive for responsible drinking?
- Alcohol companies encourage responsibility
- Warning labels introduced to help stem binge drinking
- The cigarette experience
- Middle-aged binge drinkers
- Raising tax on alcohol
- Figure 4: Breakdown of the cost of a pint of beer, RoI, 2007
- Raise drinking age or lower it?
- Lowering the drinking age?
- 24-hour party people
- NI weathers the smoking ban
- Figure 5: Smoking participation, by gender and age, 1998 and 2002
- Figure 6: Agreement with statement ' Banning smoking in public places is
a good idea' -- all adults, NI and RoI, 2007
- Bars still emptying as off-licences fill up
- Figure 7: Off-trade and on-trade price changes, RoI, 2005-06
- Premium food trends transfer to alcohol
- Fair trade and organic alcohol
- Figure 8: All-Ireland organic market size, 2004-08
- Figure 9: UK retail value sales of organic food, 2002-07
- Feeling good about being bad
- Alcohol advertising
- Advertising to tighten up?
- Broader Market Environment
- Key points
- Credit crunch will see overall spending take a dip
- Figure 10: Consumer expenditure, NI and RoI, 2002-07
- Figure 11: The economic outlook for RoI and NI, 2006-08
- Growing population will secure future market
- Foreign nationals to boost demand for imported brands
- Older consumers, but with deeper pockets
- Figure 12: Average weekly earnings, by age group, NI, 2006
- Responsibilities held off for longer
- Market Value and Forecast
- Key points
- Off-trade sales driving all-Ireland volumes
- Figure 18: Alcohol sales, by volume, on- and off-trade split,
all-Ireland, 2000-13
- High-value, low-volume trend visible
- Figure 19: Market value and volume, on- and off-trade, all-Ireland,
2000-13
- Off-trade triumphs
- NI drinkers flock to the supermarkets and off-licences
- Figure 20: Index market value, on- and off-trade, NI, 2000-13
- Figure 21: Market value and volume, on- and off-trade, NI, 2000-13
- RoI on-trade suffers less
- Figure 22: Index market value and volume, on-trade, NI and RoI, 2000-07
- Figure 23: Market value and volume, on- and off-trade, RoI, 2000-13
- Discounts in danger? Not likely
- More gloom for beer...
- ...but real ale is bouncing back
- Supermarket own-brand
- Segment Performance
- Key points
- Wine dominates NI off-trade market
- Figure 24: Segmentation of volume of sales, on- and off-trade, NI, 2007
- NI consumers still go to the bar ' for a pint'
- Figure 25: Segmentation of value and volume of sales, on-trade, NI,
2005 and 2007
- NI off-trade performance positive
- Figure 26: Segmentation of value and volume of sales, off-trade, NI,
2005 and 2007
- Beer dominates RoI
- Figure 27: Segmentation of volume of sales, on- and off-trade, RoI, 2007
- Things look better for beer in RoI
- Figure 28: Segmentation of value and volume of sales, on-trade, RoI,
2005 and 2007
- RoI consumers drink less wine but pay more
- Figure 29: Segmentation of value and volume of sales, off-trade, RoI,
2005 and 2007
- Paying more for less
- Companies and Products
- Pubs
- Figure 30: Number of pubs in NI and RoI, 2000-07*
- NI
- Figure 31: Pubs owned, by selected pub groups in NI, 2008
- Botanic Inns
- Beannchor Group
- Carmichael Group
- RoI
- Figure 32: Pubs owned, by selected pub groups in RoI, 2008
- Capital Bars
- Fitzgerald
- Thomas Read Group
- Supermarkets
- ASDA
- Centra
- Dunnes Store
- Sainsbury' s
- Tesco
- Superquinn
- Off-licences
- Cheers
- Curley' s
- Next Door
- Wineflair
- Channels to Market
- Key points
- NI channels widen
- Figure 33: Number of on- and off-trade premises with alcohol licences,
NI, 2005 and 2007
- Ethnic restaurants provide distribution channel for regional beers
- Off-trade grows, although future is uncertain
- RoI channels become narrow
- Figure 34: Number of on- and off-trade premises with alcohol licences,
RoI, 2005 and 2007
- Off-trade grows, but intense competition lies ahead
- Consumer Drink Preferences
- Key points
- Beer
- Regional beer preferences
- Figure 35: Beer drunk in the last 12 months -- all adults, NI and RoI,
2007
- Draught ale, bitter and stout bounce back
- Figure 36: Draught ale, bitter and stout drunk in the last 12 months --
all adults, NI and RoI, 2001-07
- Cider stagnates
- Figure 37: Cider drunk in the last 12 months -- all adults, NI and RoI,
2005 and 2007
- Figure 38: Heavy users of cider, in home -- all adults, NI and RoI,
2001-07
- NI consumers missing the point of ' lite' beer
- Figure 39: Low-alcohol beer (bottle and can) drunk in the last 12
months -- all adults, NI and RoI, 2002-07
- Wine
- Figure 40: Wine products bought in the last 12 months -- all adults, NI
and RoI, 2007
- Consumers eating out more leads to increase in demand for wine
- Champagne gaining popularity, but set to decline
- Young women fancy a glass of rosé while NI men see red
- Figure 41: Types of wine drunk in the last 12 months -- all adults, NI
and RoI, 2007
- Light use dominates wine consumption
- Figure 42: Frequency of bottled wine drunk in the last 12 months -- all
adults, NI and RoI, 2007
- RoI consumers willing to splash out more per bottle
- Figure 43: Spend per bottle of wine -- all adults, NI and RoI, 2007
- Spirits
- Figure 44: Spirits bought in the last 12 months -- all adults, NI and
RoI, 2007
- Pre-mix spirits: the FAB fad in decline
- Figure 45: Drank pre-mixed spirits and/or alcohol carbonates in the
last 12 months -- all adults, NI and RoI, 2003-07
- Home-brewed whiskey proves popular with RoI men
- Figure 46: Drank Scotch whisky and Irish whiskey in the last 12 months
-- all adults, NI and RoI, 2001-07
- Appendix
- Figure 55: Average age at marriage -- all adults, NI and RoI, 2000-05
- Employment statistics
- Figure 56: Percentage in employment, by age group, NI and RoI, 2000-05
- RoI 1987 Groceries Order
- What consumers drink -- Demographics
- Figure 57: Frequency of alcohol consumption -- all adults, NI and RoI,
2007Figure 58: Alcohol consumption in the last 12 months, by gender, age,
marital status, working status, socio-economic group and household size, NI
and RoI, 2007
- Drink preferences
- Figure 59: Drank cider in the last 12 months, by gender, age, marital
status, working status, socio-economic group and household size, NI and
RoI, 2007
- Figure 60: Drank low-alcohol beer and lager (bottle/can) in the last 12
months, by gender, age, marital status, working status, socio-economic
group and household size, NI and RoI, 2007
- Figure 61: Drank canned ale, bitter and stout (excl lager) in the last
12 months, by gender, age, marital status, working status, socio-economic
group and household size, NI and RoI, 2007
- Figure 62: Drank canned lager in the last 12 months, by gender, age,
marital status, working status, socio-economic group and household size, NI
and RoI, 2007
- Figure 63: Drank bottled lager in the last 12 months, by gender, age,
marital status, working status, socio-economic group and household size, NI
and RoI, 2007
- Figure 64: Drank bottled ale, bitter and stout (excl lager) in the last
12 months, by gender, age, marital status, working status, socio-economic
group and household size, NI and RoI, 2007
- Figure 65: Drank draught lager in the last 12 months, by gender, age,
marital status, working status, socio-economic group and household size, NI
and RoI, 2007
- Figure 66: Drank draught ale, bitter and stout (excl lager) in the last
12 months, by gender, age, marital status, working status, socio-economic
group and household size, NI and RoI, 2007
- Wines
- Figure 67: Drank sherry/sherry-type wines in the last 12 months, by
gender, age, marital status, working status, socio-economic group and
household size, NI and RoI, 2007
- Figure 68: Drank port in the last 12 months, by gender, age, marital
status, working status, socio-economic group and household size, NI and
RoI, 2007
- Figure 69: Drank Champagne in the last 12 months, by gender, age,
marital status, working status, socio-economic group and household size, NI
and RoI, 2007
- Figure 70: Drank bottled wine in the last 12 months, by gender, age,
marital status, working status, socio-economic group and household size, NI
and RoI, 2007
- Figure 71: Bought wine in a box in the last 12 months, by gender, age,
marital status, working status, socio-economic group and household size, NI
and RoI, 2007
- Figure 72: Drank vermouth in the last 12 months, by gender, age,
marital status, working status, socio-economic group and household size, NI
and RoI, 2007
- Spirits
- Figure 73: Drank vodka in the last 12 months, by gender, age, marital
status, working status, socio-economic group and household size, NI and
RoI, 2007
- Figure 74: Drank gin in the last 12 months, by gender, age, marital
status, working status, socio-economic group and household size, NI and
RoI, 2007
- Figure 75: Drank pre-mixed spirits and alcoholic carbonates in the last
12 months, by gender, age, marital status, working status, socio-economic
group and household size, NI and RoI, 2007
- Figure 76: Drank Scotch whisky in the last 12 months, by gender, age,
marital status, working status, socio-economic group and household size, NI
and RoI, 2007
- Figure 77: Drank Irish whiskey in the last 12 months, by gender, age,
marital status, working status, socio-economic group and household size, NI
and RoI, 2007
- Figure 78: Drank malt whiskey in the last 12 months, by gender, age,
marital status, working status, socio-economic group and household size, NI
and RoI, 2007
- Figure 79: Drank other whiskey and bourbon in the last 12 months, by
gender, age, marital status, working status, socio-economic group and
household size, NI and RoI, 2007
- Figure 80: Drank brandy in the last 12 months, by gender, age, marital
status, working status, socio-economic group and household size, NI and
RoI, 2007
- Consumer attitudes towards alcohol -- Demographics
- Figure 81: Agreement with statement ' A real man can down several pints
of beer at one sitting' , by gender, age, marital status, working status,
socio-economic group and household size, NI and RoI, 2007
- Figure 82: Agreement with statement ' Most of my drinking is done at
home' , by gender, age, marital status, working status, socio-economic group
and household size, NI and RoI, 2007
- Figure 83: Agreement with statement ' I like to try new drinks' , by
gender, age, marital status, working status, socio-economic group and
household size, NI and RoI, 2007
- Figure 84: Agreement with statement ' I really enjoy a night out at the
pub' , by gender, age, marital status, working status, socio-economic group
and household size, NI and RoI, 2007
- Figure 85: Agreement with statement ' It' s worth paying extra for good
quality beer' , by gender, age, marital status, working status,
socio-economic group and household size, NI and RoI, 2007
- Figure 86: Agreement with statement ' I' m prepared to pay more for good
quality wine' , by gender, age, marital status, working status,
socio-economic group and household size, NI and RoI, 2007
- Figure 87: Agreement with statement ' The point of drinking is to get
drunk' , by gender, age, marital status, working status, socio-economic
group and household size, NI and RoI, 2007
- Cluster demographics
- Figure 88: Cluster demographics, by gender, age, marital status,
working status, socio-economic group and household size, NI, 2007
- Figure 89: Cluster demographics, by gender, age, marital status,
working status, socio-economic group and household size, RoI, 2007
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