Abstract
The UK drinks market is in a long period of transition and is working its way towards a new style of drinking, towards lower-alcohol drinks, longer drinks, drinks targeted at women, towards wine rather than beer, towards taste and ambience rather than session drinking. Meanwhile, the great debate rages on, a debate in which the facts are often missed. TGI Europa research for this report, for example, shows that the middle-aged are heavier drinkers than the young and that the incidence of drinking is generally falling - in France and Germany, whose drinking cultures are often favourably compared to the UK' s, the incidence of drinking continues to rise.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
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