Abstract
Healthy snacking has taken on added importance in view of convenience, health, regulation and movement by the food and beverage industry to adapt and prosper from these trends.
This report is a must-read for industry participants interested in learning about:
- The shifting dynamics of healthy snacking as they are related to nine different food segments
- Who is innovating in the marketplace and why those innovations may succeed or fail in the longer term
- Which brands are positioning themselves for future growth
- Four distinct classes of snackers, as revealed by cluster analysis
- Comparing food segments by their association between health and snacking via Mintel' s unique "healthy snacking multiple" system
- Mintel' s consumer analysis concerning not only usage and frequency of use of 20 snackable foods, but also analysis of low-in, added value claims, as well as taste, appetite, and looks
- Insights and opportunities laced throughout the report go "beyond the data" to provide thought-forward market research leadership that shows readers where the healthy snacking market will go as well as where it has been.
- Consumer analysis includes 20 food products extending fresh fruit to yogurt to nuts/seeds, and chocolate bars. Nine segments are covered in detail in self-standing sections: Nuts and seeds, dried fruit and fruit snacks, yogurt, rice cakes, trail mix, snack bars, popcorn, cheese, pretzels, and potato/corn chips.
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