Abstract
This report examines the key issues facing the critical illness industry today. It considers the current economic factors and the impact of industry and regulatory changes. The overall size of the critical illness market is assessed, while the report also identifies key players and innovation within the market. It also looks at the position of critical illness cover within the context of the wider protection market. Our consumer research highlights trends in ownership and barriers to purchase, as well as attitudes towards critical illness cover and also considers potential targeting opportunities for providers.
As this report examines the market for individual critical illness, regular-premium business provides the main focus for this report. Group critical illness is considered briefly within the Market Size and Companies and Products sections.
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