Abstract
Economic uncertainty continues to have an impact on consumer confidence. People looking to save both time and money are choosing multi-purpose detergents rather than specialised laundry products for specific needs. New product development is encouraging this with, for example, detergents with additional stain-removing or conditioning properties being introduced.
The French laundry market is worth an estimated €1.7 billion in 2007. Although only marginal growth (+0.4%) was achieved in 2007, it is the first positive sign since 2003. This growth is attributable only to the detergents sector, as both laundry aids and ancillary products put in a poor performance, holding growth back.
The report examines the retail market for products used for washing, cleaning and freshening clothes including laundry detergents, detergent boosters, stain removers, fabric conditioners and clothes refreshment products.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
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