[Report] UK Cereal Bars Market Research ,Trends, Analysis TOC

Issues in the Market
Definitions
Key themes
Market in Brief
Healthy growth
Advertising spend is high
Looking forward
Internal Market Environment
Key points
Key driver one
Not just a breakfast bar
- Figure 1: Agreement with selected lifestyle statements, 2003-07
Any time, any place
Key driver two
Healthy growth
- Figure 2: Agreement with selected lifestyle statements, 2003-07
- Figure 3: Agreement with selected lifestyle statements, 2003-07
Artisanal products
- Figure 4: Agreement with selected lifestyle statements, 2003-07
- Figure 5: Agreement with selected lifestyle statements, 2003-07
Broader Market Environment
Key points
Closing the school gates
- Figure 6: 7-10-year-olds who have school dinners and packed lunches during the week, 2003-07
Quality not quantity
- Figure 7: Changes in socio-economic status, 2002-07 and 2007-12
Other factors
Food labelling -- Perception vs. reality
Competitive Context
Key points
Attack of the munchies
Deskfast
Indulgent snacks
- Figure 8: Summary of market strategies in indulgent snack markets, 2007
Healthy snacks
- Figure 9: Summary of market strategies in healthy snack markets, 2007
Breakfast foods market
- Figure 10: Summary of market strategies in breakfast foods markets, 2007
Strengths and Weaknesses in the Market
Strengths
Weaknesses
Market Value and Forecast
Key points
Volume on the up
- Figure 13: UK retail volume sales of cereal bars, 2006 and 2007
Still going strong
- Figure 14: UK retail value sales of cereal bars, 2002-07
Convenience and health
The future
Future and Forecast
Healthy but slower growth
- Figure 15: Forecast of the UK retail value sales of cereal bars, 2002-12
- Figure 16: Forecast of the UK retail volume sales of cereal bars, 2004-12
Health to remain a crucial market driver
More than just a breakfast bar
Slower growth predicted
Factors used in the forecast
Segment Performance
Key points
How to segment?
An everyday occurrence
- Figure 17: UK retail value sales of cereal bars, by type, 2007
Breakfast
On a diet
Treating
Something for the kids
Market Share
Key points
Brands help the market segmentation
- Figure 18: Brand shares in the cereal bar market, by value, 2007
Nutri-Grain on top
Companies and Products
Key points
Company profiles
- Figure 19: Brand map of the cereal bars market, 2007
Kellogg' s
Weetabix
Jordans
Eat Natural
United Biscuits
Cereal Partners
The Ryvita Co Ltd
MasterFoods
Other suppliers
Brand Communication and Promotion
Key points
Lavish launches
- Figure 20: Main monitored media spend, 2003-07
Kellogg' s takes top spot
- Figure 21: Main monitored media advertising expenditure on cereal bars, by manufacturer, 2007
Smaller producers compete below the line
Channels to Market
Key points
Growing by multiples
- Figure 22: UK retail distribution of cereal bars, by value, by sector and type of outlet, 2003-07
Identity crisis
Playing hide and seek
Fighting for space
Consumer 1 -- Usage and Frequency
Key points
Heavy consumption grows
- Figure 23: Consumption of cereal bars in the last 12 months, 2003-07
Girl power
The generation gap
- Figure 24: Consumption of cereal bars in the last 12 months and the tendency to snack, by age, 2007
Paying a premium
- Figure 25: Consumption of cereal bars in the last 12 months, by socio-economic status, 2007
A family thing
Kids on the up
- Figure 26: 11-14s who ever eat cereal bars, 2003-07
Parents get galvanized, but not children
- Figure 27: Amount eaten, who buys and where eaten most, 2003-07
Consumer 2 -- Motivations and Product Positioning
Key points
Fruit flourishes
- Figure 28: Healthy snacks that are chosen, November 2007
A fresh-faced audience
- Figure 29: Average mean age of respondents by what they would eat as a healthy snack, November 2007
ABs an underexploited opportunity
Not just for women
- Figure 30: What consumers would eat as a healthy snack, by gender, November 2007
Snacking predominates
- Figure 31: Reasons for eating a cereal bar, November 2007
Caveat
Appendix
Advertising data
Abbreviations
Appendix -- Internal Market Environment
- Figure 33: Where consumers eat breakfast, December 2006Figure 34: Product eaten at breakfast and frequency, December 2006
- Figure 35: Product eaten at breakfast and frequency, December 2006
- Figure 36: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car usage, 2007
- Figure 37: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car usage, 2007
- Figure 38: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car usage, 2007
- Figure 39: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car usage, 2007
- Figure 40: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car usage, 2007
- Figure 41: Agreement with selected lifestyle statements on food -- 7-10s, 2003-07
- Figure 42: Agreement with selected lifestyle statements on food -- 11-14s, 2003-07
Appendix -- Competitive Context
- Figure 43: Products purchased as a snack, December 2006
- Figure 44: Snacks/nibbles eaten between meals -- 7-10s, 2007
- Figure 45: Snacks/nibbles eaten between meals -- 11-14s, 2003-07
- Figure 46: Main monitored media spend, 2003-07
Appendix -- Consumer 1 -- Usage and Frequency -- Detailed Demographics
- Figure 47: Consumption of cereal bars in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, household size and car usage, 2007
- Figure 48: 11-14s who eat cereal bars, by gender, age, socio-economic group and region, 2007
Appendix -- Consumer 2 -- Motivations and Product Positioning -- Detailed Demographics
- Figure 49: Preferred healthy snacks, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2007
- Figure 50: Preferred healthy snacks, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2007
- Figure 51: Preferred healthy snacks, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2007
- Figure 52: Occasions when cereal bars are eaten, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2007
- Figure 53: Occasions when cereal bars are eaten, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2007

Cereal Bars - UK - February 2008

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