Glassware - UK - February 2008

Table of Contents

• Issues in the Market
• Key themes
• Definitions
• Market in Brief
• The market now
• Consumer views
• The market in the future
• Internal Market Environment
• Key points
• Celebrations -- the wedding
  • Figure 1: Number of UK weddings, 1996-2007
• Not forgetting civil partnerships
• Plenty more occasions for gifts
• Have a few people -- or more -- round
  • Figure 2: Attitudes towards food, drink and entertaining at home, 2003-07
• Cooking for pleasure
• Fashion and design
• Celebrity just a small part of that
• Consumers getting far more for their money
• The implications for foreign trade
  • Figure 3: Foreign trade in glassware, 2002-06*
• The impact on domestic production
• Sustainability
• Broader Market Environment
• Key points
• Moving home
  • Figure 4: Movement in the housing market, 2002-12
• Key age groups
  • Figure 5: Trends and projections in UK population (000s), by age group, 2002-12
• After the family lifestage
• ABs stand out
  • Figure 6: Adult population trends, by socio-economic group, 2002-12
• Households large and small
  • Figure 7: Number of UK households, by size, 2002-12
• The money factor
  • Figure 8: Trends in PDI and consumer expenditure, 2002-12
• Holiday spending
  • Figure 9: Expenditure on domestic holidays, 2002-07
• Competitive Context
• Key points
• Growth in value restrained
  • Figure 10: Consumer expenditure in selected sectors, 2002-07
• Focus on real value growth
• The pleasure of food and drink
  • Figure 11: Consumer expenditure on eating and drinking in and out of home, 2002-07
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key points
• Market value
  • Figure 12: UK retail sales of glassware, 2002-12
• A gradual return to growth
• Solid growth predicted
• Factors used in the forecast
• Premiumisation
• Growth limiters
• More choice and competition
• Segment Performance
• Key points
• Types of glass
  • Figure 13: Retail sales of glassware, by type of material, 2005 and 2007
• The strength of crystal...
• ...but non-crystal glass is the mainstay
• In the kitchen
• Product types
  • Figure 14: Retail sales of glassware, by type of product, 2005 and 2007
• Drinkware for style and function
• More added value
• Prices -- something for everyone
  • Figure 15: Examples of current retail prices in stemware, 2008
• The stylish accessories
• Cooking and serving
• Companies and Products
• Key points
  • Figure 16: Manufacturers' shares in the glassware market, 2005 and 2007
• Arc International
• Waterford Wedgwood
• Edinburgh Crystal
• Royal Doulton Crystal
• Stuart Crystal
• Waterford Crystal
• Dartington Crystal
• Other companies
• LSA International
  • Figure 17: Other glassware manufacturers and suppliers, 2008
• Brand Communication and Promotion
• Key points
• Total spending strictly limited
  • Figure 32: Total tableware advertising expenditure*, 2003-07
• Who are the spenders?
  • Figure 33: Glassware advertisers, 2004-07
• Positioning in-store
• The direct method
• Channels to Market
• Key points
  • Figure 34: Retail sales of glassware, by type of outlet, 2003-07
• Competition on price, style and convenience
• Department stores for quality and depth
• Department stores for gift buyers
• Grocery for value
• Variety stores for the everyday and more
• The specialists for quality
• Cookshops and hardware -- what does it say on the tin?
• The expanding world of Internet shopping
• Supplier benefits
• Consumer benefits
• Selected online vendors
  • Figure 35: Selected glassware vendors/manufacturers with transactional websites, 2008
• The Consumer -- Buying Behaviour
• Key points:
• What people buy
  • Figure 36: Items of glassware bought in the last 12 months, November 2007
• A market founded on drink
• The adaptability of glass
• Who are the main targets
  • Figure 37: Purchases of drinking glasses for long drinks or wine glasses in the last 12 months, by presence of children in household and Mintel' s Special Groups, November 2007
• The age variations
• Who' s not in the market
  • Figure 38: Non-buyers of glassware in the last 12 months, by gender, age and socio-economic group, November 2007
• Appendix
• Consumer research
• ACORN
• Advertising data
• Abbreviations
• The consumer -- Buying behaviour: Detailed demographics
  • Figure 45: Items of glassware bought in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage and supermarket usage, November 2007
  • Figure 46: Items of glassware bought in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage and supermarket usage, November 2007
  • Figure 47: Reasons for purchasing glassware, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage and supermarket usage, November 2007
• The consumer -- Attitudes and motivations: Detailed demographics
  • Figure 48: Attitudes towards glassware, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage and supermarket usage, November 2007
  • Figure 49: Attitudes towards glassware, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage and supermarket usage, November 2007
• The consumer -- Further analysis: Detailed demographics
  • Figure 50: Consumer typologies, by gender, age, socio-economic group, lifestage, working status, tenure, ACORN category, commercial TV viewing, region, newspaper readership, supermarket usage, presence of children and Mintel' s Special Groups, November 2007
  • Figure 51: Items of glassware bought in the last 12 months, by consumer typologies, November 2007
  • Figure 52: Reasons for purchasing glassware, by consumer typologies, November 2007
  • Figure 53: Consumer typologies, by reasons for purchasing glassware, November 2007
  • Figure 54: Attitudes towards glassware, by consumer typologies, November 2007