Holiday Car Hire - UK - February 2008

Table of Contents

• Issues in the Market
• Main issues
• Definitions
• Abbreviations
• Market in Brief
• Overtaking sea and tunnel
• Older, richer, sitting comfortably
• ' You' ve seen the movie now drive on the set'
• Car wash
• Aping aviation
• The price of freedom
• Innovate or stall
• Internal Market Environment
• Key points
• Overseas expansion
• Still flying high
  • Figure 1: Domestic versus overseas holidays, 2002-12
• Quick getaways
  • Figure 2: Percentage of adults booking UK and overseas holidays, 2002-07
• Two' s company
• Destinations
  • Figure 3: Outbound holiday visits, by region visited, 2003-07
• Part of the in-crowd
  • Figure 4: Inclusive holidays versus independent holidays, by volume, 2003-07
• Home from home; car from car
• Car ownership
  • Figure 5: Breakdown of car ownership amongst UK licence or provisional licence holders, by gender, age and socio-economic group, September 2007
• Broader Market Environment
• Key points
• Centre of the narrowing travel road
  • Figure 6: Trends in personal disposable income and consumer expenditure, 2002-12
• On the road or la strada?
  • Figure 7: UK spending priorities for year ahead, 2005-08
• Driving Miss Daisy
  • Figure 8: Trends in the age structure of the UK population, by gender, 2002-12
• Silver wheelers
  • Figure 9: Forecast adult population trends, by lifestage, 2002-12
  • Figure 10: Forecast adult population trends, by socio-economic group, 2002-12
• Affordable road movies
  • Figure 11: Annual average exchange rates for Sterling against the euro and US Dollar, 2002-06
• Fuelling the eco fire
• Competitive Context
• Key points
• Catching up with ferries
• Rail rises...but in a different market
  • Figure 12: Main methods of travel used for last, or last but one holiday abroad, 2003-07
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points:
  • Figure 13: Forecast of Volume of car hire trips abroad by British residents, 2003-12
• Growth drivers
• Factors used in the forecast
• Companies and Products
• Car hire companies
• Alamo
• Avis Europe plc
• Budget
• Enterprise Rent-a-Car
• Europcar (UK) Ltd
  • Figure 14: Key Europcar financials, 2004-07
• Hertz Europe (Ltd)
• National
• Sixt Kenning Ltd
• Car hire brokers
• Auto Europe
• easyCar
• Price-comparison sites
• Carrentals
• Travelsupermarket
• Distribution
• Key points:
  • Figure 30: Main methods of booking the last holiday abroad of those who hired a car (self-hire), 2003-08
• Holiday Car Hire Usage
• Key points
  • Figure 31: Car hire usage, October 2007
• Treat the rich
• Drive the Dream
• Slowing down and loading up
• The Fast and the Curious
• Cutting costs, not corners
• Holiday Car Hire Habits
• Key points
  • Figure 32: Details of previous car hire abroad, October 2007
• Previous hire habits by demographics
• Key car markets
• Wheels deals and Lovers Lanes
• Backseat education
• The Family Way
• Riding In Cars With Boys (Or Girls)
• Appendix -- Holiday Car Hire Usage
  • Figure 34: Car hire usage, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education age, October 2007
• Appendix -- Holiday Car Hire Habits
  • Figure 35: Details of previous car hire by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size and car ownership, October 2007
• Appendix -- Attitudes Towards Holiday Car Hire
  • Figure 36: Most popular attitudes towards holiday car hire, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education age, October 2007
• Appendix -- Holiday Car Hire Targeting Opportunities
  • Figure 37: Car hire target groups by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, media usage and supermarket usage, October 2007