Salon Products and Purchasing Attitudes - US - February 2008

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Consumer research methodology
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Sales growth and challenges
• Gender and salon sales
• Economic stressors and supplier reactions
• Trends in the market
• Salon products usage
• Attitudes towards salon products
• Ethnic differences
• Market Size and Forecast
  • Figure 1: Total retail sales of products through salons and barber shops, at current prices, 2002-12
  • Figure 2: Total retail sales of products through salons and barber shops, at constant prices, 2002-12
• Competitive Context
• The double-edged sword of diversion
  • Figure 3: Sales of diverted hair care brands, 2002-07
• Small players entering market daily
• Competition from specialty stores
• Segment Performance
• Overview
  • Figure 4: Sales of salon products, by segment, 2005 and 2007
• Shampoo/Conditioner
  • Figure 5: Sales of shampoo/conditioner, at current prices, 2002-12
  • Figure 6: Sales of shampoo/conditioner, at constant prices, 2002-12
• Styling Products
  • Figure 7: Sales of styling products, at current prices, 2002-12
  • Figure 8: Sales of styling products, at constant prices, 2002-12
• Skincare Products
  • Figure 9: Sales of salon skincare products, at current prices, 2002-12
  • Figure 10: Sales of salon skincare products, at constant prices, 2002-12
• Retail Channels
  • Figure 11: Sales of salon products, by channel, 2005 and 2007
• Beauty Salons
  • Figure 12: Sales of salon products through beauty salons, at current prices, 2002-12
  • Figure 13: Sales of salon products through beauty salons, at constant prices, 2002-12
• Barber Shops
  • Figure 14: Sales of salon products through barber shops, at current prices, 2002-12
  • Figure 15: Sales of salon products through barber shops, at constant prices, 2002-12
• Market Drivers
• Demographics
• Women
  • Figure 16: Use of beauty products, by gender, May 2006-June 2007
  • Figure 17: Female population, by age, 2003-13
• Black women
  • Figure 18: Women aged 15-64, by race/ethnicity, 2002 and 2007
• Baby Boomers
  • Figure 19: Median income, by age of head of household for population over age 15, 2006
• Economy
  • Figure 20: Change in aggregate consumer expenditure, by category, 2002-03 and 2003-04
  • Figure 21: Consumer confidence levels and change in annual average gas prices, 1999-2007*
• Number of salons/spas and number of professional services
• Leading Companies
• Vertical integration in response to distribution issues
• Individual company activity
• Alberto-Culver Company
• The Art of Shaving
• Colomer USA
• Conair Corporation
• DAVEXLABS LLC
• The Estee Lauder Companies Inc.
• Farouk Systems Group
• John Paul Mitchell Systems (JPMS)
• Kao Professional Salon Services GmbH (KPSS)
• L' Oreal USA
• Murad, Inc.
• Nioxin Research Laboratories Inc.
• Ole Henriksen
• Procter & Gamble/Wella
• Shiseido Co., Ltd./Zotos International
• Toni&Guy USA/TIGI Linea
• Brand Qualities
• Innovations and Innovators
• Men' s lines for skin and hair
• Anti-aging migrates from skin to hair
• Luxury ingredients such as caviar and gold
• Antioxidants, omega 3, and co-enzyme Q10
• Vegan and sustainable products and environmentally friendly packaging
• Brand Communication
• Overall market
• Partnering with movies and theater
• Celebrity calls attention
• Upscale events and sampling for men
• Few consumer ads
• Older models more relatable for Boomers
• Television
  • Figure 22: Nexxus television clip, 2007Figure 23: Tigi television clip, 2007
  • Figure 24: Paul Mitchell television clip, 2007
• Usage
• Key points
• Salon hair and skincare brands used
• Where hair and skin products are purchased
• Skincare products
  • Figure 25: Where skincare products are purchased, and purchased most often, December 2007
• Hair care products
  • Figure 26: Where hair care products are purchased, and purchased most often, December 2007
• Products purchased at salons
  • Figure 27: Products purchased at salon, by type, December 2007
• Types of skincare products purchased from salons
  • Figure 28: Skincare products purchased at salons, by type of product, December 2007
• Brands of skincare products purchased from salons
  • Figure 29: Skincare brands bought from a salon, December 2007
• Brands of hair care products purchased from salons
  • Figure 30: Hair care brands bought from a salon, by gender, December 2007
  • Figure 31: Hair care brands bought from a salon, by age, December 2007
• Frequency of Use
• Key points
• Share of products purchased at a salon
• Hair care products
  • Figure 32: Share of shampoo, conditioner and hair styling products purchased in salon, by gender, December 2007
• Skincare products
  • Figure 33: Share of skincare products purchased in salon, December 2007
• Attitudes and Motivations
• Key points
• Driving diversion
• Reasons for purchasing products from a salon
  • Figure 34: Reasons for purchasing products from a salon, December 2007
  • Figure 35: Reasons for purchasing products from a salon, by gender, December 2007
  • Figure 36: Reasons for purchasing products from a salon, by household income, December 2007
• Opinions regarding salon brands sold through other outlets
  • Figure 37: Opinions regarding salon brands sold through beauty supply stores and mass merchandisers/drug stores, December 2007
• Race and Ethnicity
• Key points
• Where skin and hair care products are purchased
• Skincare products
  • Figure 38: Where skincare products are purchased most often, by race/ethnicity, December 2007
• Hair care products
  • Figure 39: Where hair care products are purchased most often, by race/ethnicity, December 2007
  • Figure 40: Opinions regarding salon brands sold through beauty supply stores and mass merchandisers/drug stores, by race/ethnicity, December 2007
• Appendix: Additional Consumer Tables
  • Figure 47: Products purchased at salons, by type, by gender, December 2007
  • Figure 48: Products purchased at salons, by type, by age, December 2007
  • Figure 49: Products purchased at salons, by type, by household income, December 2007
  • Figure 50: Products purchased at salons, by type, by presence of children, December 2007
  • Figure 51: Hair care brands bought from a salon, by presence of children, December 2007
  • Figure 52: Hair care brands bought from a salon, by household income, December 2007
  • Figure 53: Share of shampoo purchased in salon, by age, December 2007
  • Figure 54: Reasons for purchasing products from a salon, by age, December 2007
  • Figure 55: Reasons for purchasing products from a salon, by presence of children in household, December 2007
  • Figure 56: Opinions regarding salon brands sold through beauty supply stores and mass merchandisers/drug stores, by age, December 2007
  • Figure 57: Where skincare products are also purchased, by race/ethnicity, December 2007
  • Figure 58: Where hair care products are also purchased, by race/ethnicity, December 2007
• Appendix: Trade Associations