Abstract
The US candle industry has achieved 5% growth between 2002 and 2007, due to the increase in the number of women (the primary candle buyer) and the increase in the number of households. However, the market faces challenges in the rising price of oil (the primary ingredient in paraffin candles). This report features in-depth analysis of these and other issues, including:
- The growing popularity of high-end, designer-fragranced candles and their increasing role in home decor
- The “greening” of the market, resulting in alternative-based candles made from materials such as soybeans, beeswax, and palm oil
- Competition for candle sales from longer-lasting and more convenient air-care products such as sprays and plug-ins
- Manufacturer innovation, in the form of branding concepts that establish a single line of products designed to accomplish a number of purposes, from air care to interior design to sensory aesthetic
- The retail picture, including how candle specialty stores, department stores, home stores and other specialized retailers outsell FDM
- Complete analysis of the consumer end of the market, including usage, frequency of use, and attitudes and motivations of candle buyers
Furthermore, Mintel probes the future of the market to identify trends that are likely to help determine sales in the coming years.
This report contains US IRI InfoScan data.
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