Abstract
The movie exhibitor industry has benefited from a period of relative revenue stability, but the future is not necessarily as promising. Challenges from home video are holding back revenue growth, as large-screen televisions and the Internet transform the face of theatrical entertainment. In this report, Mintel offers a comprehensive review of this changing industry.
Analysis and insights include:
- How is the average consumer' s cinema experience changing for the better and for the worse?
- Where should exhibitors turn for revenue growth?
- What is the impact of increased sequel and franchise production on box offices?
- What is the primary deterrent to more frequent moviegoing?
- What motivates going to the movies over watching a DVD at home?
- How are various demographics affected by different elements of movie marketing?
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