Men's Toiletries - Italy - March 2008

Table of Contents

• Issues in the Market
• Definition
• Consumer research
• Abbreviations
• Market in Brief
• Small growth and still niche
• Best growth in facial skincare
• Crowded markets
• Perfumeries lead distribution
• Future
• Internal Market Environment
• Key Points
• New vs. old
• Fitness, wellbeing and fat-burning
• Media pressure
• Role models
• REACH is adopted
• Broader Market Environment
• Key Points
• Ageing population favours anti-ageing products
  • Figure 1: Trends in Italian adult male population, by age, 2002-12
• The ups and downs of the Italian economy
  • Figure 2: Trends in Italian PDI, consumer expenditure and GDP, at current prices, 2002-12
• A changing workforce
  • Figure 3: Trends in Italian employment, 2000-05
• Who' s Innovating?
• Key Points
• Number of new launches accelerates in the Big Five in 2007
  • Figure 4: New product launches in men' s toiletries, by country, 2005-07
• NPD in Italy
  • Figure 5: New launches by sub-category, Italy, 2005-07
• Colour cosmetics
• Skincare products
• Haircare
• Shower products
• Shaving preparations
• Fragrances
• Market Size and Forecast
• Key Points
  • Figure 6: Italian retail value sales of men' s toiletries, at current and constant prices, 2002-12
  • Figure 7: Italian retail value sales of men' s toiletries, by sector, 2002-07Figure 8: Per cent growth/decline in sales of men' s toiletries by type, 2002-07
• An end to stagnation
  • Figure 9: Italian retail value sales of men' s toiletries and average spend per man (aged 15+), 2002-12
  • Figure 10: Indexed growth in sales of men' s toiletries, by country, 2002-12
• Segment Performance
• Key Points
  • Figure 11: Italian retail value sales of men' s toiletries, by type, 2005-07
• Shaving preparations
• Aftershave
• Deodorants
• Shower and bath products
• Haircare
• Skincare
• Market Share
• Key Points
• Men' s fragrances
• Shaving preparations
• Aftershave
• Deodorants
• Bath & shower
• Skincare
• Companies and Products
• Procter & Gamble Italia
• Beiersdorf
• Mirato
• L' Oréal Italia
• Unilever Italia
• Collistar
• Brand Communication and Promotion
• Key Points
  • Figure 12: Main monitored media advertising expenditure on men' s toiletries, by country, 2005-07
  • Figure 13: Main monitored media advertising expenditure on men' s toiletries in Italy, companies spending over €1 million, 2007
• Channels to Market
• Key Points
  • Figure 14: Italian retail value sales of men' s toiletries, by outlet, 2005-07
  • Figure 15: Italian retail value sales of men' s toiletries, % share by outlet, 2005-07