Abstract
Supported by a strong economic setting, changing gender roles and suppliers' active new product development, Spanish sales of men' s grooming products have posted dynamic growth in recent years. The market was estimated to be worth € 1,057 million in 2007, an improvement of almost 4% on the previous year.
While sectors such as skincare remain buoyant, growth is showing signs of slowing down due to the erosion of prestige products by masstige alternatives, increasing discounting and expanding share of own-labels. However, male-specific products are expected to remain amongst the best-performing areas of Spanish C&T sales also in the near future.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
Men' s toiletries include:
- male fragrances, eg aftershaves, colognes, pre-shaves
- male deodorants and bodysprays
- male-targeted shower gels
- male-targeted haircare, including shampoos and styling products, eg gel, wax, cream
- shaving preparations
- men' s skincare
- men' s bodycare products, eg body gels, abdominal gels, body lotions, hand creams.
Excluded from the scope of the report are razors, blades and electrical shavers. Duty-free products and products bought overseas are also excluded from market size data.
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