Abstract
This report is the latest in a series of Mintel Internet Quarterly reports, the aim of which is to monitor changes in:
- Internet penetration and usage levels
- technology usage
- Internet usage experiences
- the extent to which consumers seek information from the Web, intend to buy via the Web and actually do engage in online purchasing in a variety of product categories
- amount spent by key online categories.
Key issues for this quarter:
- online Christmas shopping behaviour
- websites used for online Christmas gift purchasing.
As a result of the constantly changing nature of the e-commerce environment, Mintel believes that it is particularly important that these changes are tracked on an ongoing basis so as to identify key growth areas and highlight the very latest trends. This report therefore represents the very latest data set, which allows for the comparison of data on a quarterly basis over the last six years. This consumer research will continue to be updated on a three-monthly cycle.
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