Teenage Magazines - UK - March 2008

Table of Contents

• Issues in the Market
• Key themes
• Definitions
  • Figure 1: Publications included in report, 2008
• Abbreviations
• Market in Brief
• Shrinkage
• Adjusting portfolios
• Winners
• What teens are doing
• What they feel
• And what about the future?
• Internal Market Environment
• Key points:
• Spending power
  • Figure 2: Income per week for 11-14s, by gender, age, socio-economic group and household composition, 2006
• But some have more choice than others
• Who is doing the funding?
  • Figure 3: Source of income for 11-14s, by gender, age, socio-economic group and household composition, 2006
• Greater independence
  • Figure 4: Income per month for 15-19s, by gender, age, socio-economic group and household composition, 2006
• Where does the money come from
  • Figure 5: Source of income for 15-19s, by gender, age, age by gender, socio-economic group and household composition, 2006
• Juggling priorities
  • Figure 6: How money is spent, by age and gender, 2006
• Flexible communications
  • Figure 7: Access to computers and mobile phones, by gender, age and socio-economic group, 2006
• Privacy
• Paying the phone bill
  • Figure 8: Who pays the mobile phone bill, by gender, age and socio-economic group, 2006
• Broader Market Environment
• Key points:
• A declining target market
  • Figure 9: Trends in the age structure of the UK population, by gender, 2002-12
• Economic health
  • Figure 10: Trends in personal disposable income and consumer expenditure, 2002-12
• How other print sectors are performing
  • Figure 11: UK retail sales of selected consumer magazines, 2002-07
• Contrasting sales trends
• What do men and women want?
• Competitive Context
• Key points:
• It' s a busy life
  • Figure 12: Leisure activities done in the past seven days, by gender, age and household composition, 2006
• Books and reading
  • Figure 13: Books and reading, by gender and age, 2006
• The game' s the thing
  • Figure 14: Whether teens ever play consoles or handheld computer games, by gender and age, 2006
  • Figure 15: Computer software purchase, by gender and age, 2006
• Bring on the technology
  • Figure 16: Types of technology have in home, by gender and socio-economic group, 2006
• Mobile phone features
  • Figure 17: Selected mobile features used, by gender and age, 2006
• Different worlds
• Fragmentation
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points:
• Number of titles
  • Figure 18: Number of teenage magazine titles in UK, 2002-08
• Total volume and value slump from peak
  • Figure 19: UK retail sales of teenage magazines, by volume and value, 2002-12
• The past
• The present
• The future
• Factors used in the forecast
• Why teenage titles especially?
• Music hit hard
• Fashion and lifestyle still waving not drowning?
• Circulation trends
  • Figure 20: Circulation trends for audited teenage titles (July-Dec), 2003-07
• Brighter spots among the gloom
• Market Share
• Publishers and titles
  • Figure 21: UK retail market shares for teenage magazines, by publisher, 2003-07
• The whys and wherefores
• The 2003-05 period
• The 2006-07 period
• Companies and Products
• Key points:
• Publishers and titles
• EMAP
• Panini UK
• Hachette Filipacchi
• DC Thomson
• BBC Worldwide
• The BBC
• National Magazines
• Other publishers
• Digital media
  • Figure 22: Leading social networks in UK, 2007
• MySpace
• Bebo
• Facebook
• Print Media Usage
• Key points:
• Trouble ahead for teen mags?
  • Figure 23: 11-19-year-olds who read magazines, 2000 and 2006
  • Figure 24: 11-19-year-olds who read magazines, by gender, 2000 and 2006
• Less readers, less often...
  • Figure 25: How often 11-19-year-olds get magazines, 2000 and 2006
• ...but girls keeping magazines afloat
  • Figure 26: How often 11-19-year-olds get magazines, by gender, 2000 and 2006
• Who pays the bill?
  • Figure 27: How magazines were obtained, by gender, age, socio-economic group and household composition, 2006
• Non-print Media
• Other traditional media
  • Figure 28: Number of TV sets in household, by gender, age, socio-economic group and household composition, 2006
• Communications and technology
  • Figure 29: Total hours per week Internet accessed, 2006
  • Figure 30: What teens use Internet for, by gender, age and socio-economic group, 2006
• Emailing
  • Figure 31: Number of emails sent per week, by gender, age and socio-economic group, 2006
• Attitudes towards computers
  • Figure 32: Agreement with selected computer and Internet-related statements, by gender and age, 2006
• The group and the individual
• Video games
  • Figure 33: Where and how play computer games, by gender and age, 2006
• TV and radio
  • Figure 34: Where TV and radio accessed, by gender, age and socio-economic group, 2006
• Appendix -- Consumer Sample Profile
  • Figure 40: Sample profile, by gender, age, age by gender, socio-economic group and household composition, 2006
• Appendix -- Media Usage
• Magazine purchasing habits
  • Figure 41: How magazines were obtained, by gender, age, socio-economic group and household composition, 2006
• Internet access
  • Figure 42: Where access Internet, by gender, age and socio-economic group, 2006
• Attitudes towards the Internet and computers
  • Figure 43: Agreement with selected computer and Internet-related statements, by gender and age, 2006
• Radio listening
  • Figure 44: How listened to radio, 2006