Abstract
' Bling' Britain is buying more premium Champagne, driving sales up 8% over the last two years to 29.2m litres, valued at £958m. Higher prices and volume limitations may slow trade in 2008, but value growth is expected to continue, fuelled by rosé and prestige cuvée sales.
Consumers are warming to sparkling wine, generating sales of £385 million on 42.1m litres in 2007, buoyed by the popularity of Cava and Australian wines. Despite progress in restoring value to the high-volume category, sparkling wine desperately needs to improve its on-trade profile.
Key themes of the report:
- Affluence and growth in fine dining, style bars and food-led pubs are boosting sales of vintage and prestige cuvées in the Champagne category.
- Rosé continues to blossom for both Champagne and sparkling wine, but only Champagne is attracting premiums from the rosé sub-category.
- Sparkling wine is edging into position, gaining a reputation for quality, innovation and affordability, and is ready to reap the rewards of Champagne' s supply limitations.
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