Abstract
This report assesses changes in the charities market since the last Mintel report was published in January 2006. Although charity income has grown substantially over the last few years, the majority of wealth is concentrated in just a few large charities.
Charities have benefited from a rise in major donations from individuals and corporate employee fundraising schemes, as well as the popularity of direct debit schemes. Meanwhile celebrities, sponsored events and online technologies have become key to raising awareness and generating funds. However, there is still much to be done for the industry to earn the trust of all consumers.
Key themes of the report:
- Emergence of a small group of large charities that receive small gifts from members of the public
- Changing donation channels towards sponsorship and direct debits.
- Online technologies offer new avenues for growth.
- Trust and apathy are key areas for future improvement.
- People are sometimes sceptical of a celebrity' s role in a charity
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