Abstract
These are testing times for the chicken and burger bar market, which is experiencing a slowdown in growth: health concerns, increased competition and a drop in consumer confidence are all key factors. Whilst the traditional chicken and burger bar is well placed to remain relevant in any downturn in the economy, it is the more upmarket gourmet outlets that are likely to be impacted. Perceptions of value for money will become more pertinent for this sector. Health concerns surrounding fast food will continue to rage; many chains have adapted by reducing trans fat levels and widening the range of healthy options. Convenience continues to drive the market and it is clear that many consumers still enjoy the guilty pleasure of visiting chicken and burger bars, but may do so less frequently. Competition remains strong not only within the sector but also amongst the wider eating out arena; coffee shops, sandwich bars and pubs all present very real challenges.
This report explores the hypothesis: "How are burgers managing to bounce back?" What changes are being made to attract the coffee shop crowd? How are chains enticing customers to visit more frequently and to increase the dwell time? How are operators managing to make brands stand out in such a highly competitive marketplace? Has the trend for more premium offerings filtered down to the traditional chicken and burger bars? Will the gourmet market continue to expand at such a rate?
The report looks at current patterns of usage for both eating in and takeaway, identifies current trends, assesses how the chicken and burger market has changed and outlines prospective future developments within the sector. It explores consumer behaviour and attitudes towards chicken and burger bars and identifies key consumer groups within the market.
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