Chicken and Burger Bars - UK - March 2008

Table of Contents

• Issues in the Market
• Main issues
• Definition
• Abbreviations
• Market in Brief
• Market growth slows
• Go gourmet!
• Health eating or guilty pleasure?
• Chicken champions
• Future finds
• New media
• Competition knocks
• Internal Market Environment
• Key points
• Core market remains strong
  • Figure 1: Agreement with the statements ' I like to eat takeaway meals' and ' I think fast food is all junk' , 2003-07
• Grab-and-go culture
• Yes to paying more for quality
  • Figure 2: Agreement with selected lifestyle statements on convenience and health, 2003-07
• Yummy mummies
• The female concern
• Stereotypes based on fact
• Young guns grab and go
  • Figure 3: Usage of fast food places (including burger bars), 11-14s, 2003-07
• Frequency drops
  • Figure 4: Frequency of eating in fast food places in the last three months, 11-14s, 2003-07
• Takeaway times
  • Figure 5: Frequency of using fast food places for takeaways in the last three months, 11-14s, 2003-07
• Sandwiches on the up
  • Figure 6: Types of fast food places visited in the last three months and who usually go with, 11-14s, 2003-07
• Burger for all
  • Figure 7: Usage of burger bars, 7-10s, 2003-07
• Treats not time
  • Figure 8: Who 7-10s usually go to burger bars with, 2003-07Wrapped up in red tapeOut with the junk
• Obesity
• National Minimum Wage
• Licensing Act 2003
• Smoking ban
• A pinch of salt
• Broader Market Environment
• Key points
• Feeling the pinch
  • Figure 9: Trends in personal disposable income and consumer expenditure, 2002-12
• Families decline as gourmet goes grey
  • Figure 10: Trends in the age structure of the UK population, by gender, 2002-12
• Premium values
  • Figure 11: Forecast adult population trends, by socio-economic group, 2002-12
• Family challenge
  • Figure 12: Forecast adult population trends, by lifestage, 2002-12
• Table for one?
  • Figure 13: UK household size, 2002-12
• Competitive Context
• Key points
• Who gets the leisure pound?
  • Figure 14: Selected expenditure priorities, 2006 and 2007
• The eating out market
  • Figure 15: The UK market for eating out*, 2002-12
• Chicken supreme
  • Figure 16: The UK market for eating out*, by sector, 2001-06
• Strengths and Weaknesses in the Market
• Strengths
• Convenience calls
• Gourmet growth
• Variety club
• Chicken charm
• VFM OK
• Weaknesses
• Competition knocks
• Price pressures
• Health concerns continue to dominate
• Fowl future
• The pub' s the place
• Market Size and Forecast
• Key points
  • Figure 17: UK chicken and burger market, 2002-12
• Past market performance
• Present
• Future
• Segment Performance
• Key points
• Burger bars
  • Figure 18: The UK burger market, 2002-12
• Eat-in versus takeaway
  • Figure 19: Expenditure at burger bars, by eat-in and takeaway, 2002-07
• Chicken outlets
  • Figure 20: The UK chicken restaurant market, 2002-12
• Eat-in versus takeaway
  • Figure 21: Expenditure at chicken restaurants, by eat-in and takeaway, 2002-07
• Factors used in the forecast
• Brand Communication and Promotion
• Key points
  • Figure 22: Advertising expenditure, by selected chicken and burger bar operators, 2006/07
• Press and radio rules
• Junk food ban
• New technology
• Kids' stuff
• Cooking the books
• Charity begins at home
• Market Share
• Key points
  • Figure 23: Leading chicken and burger chain operators, by number of outlets, 2005 and 2008
• Companies and Products
• Key points
• Burger King Ltd
  • Figure 24: Financial performance of Burger King Ltd, 2005-06
• Clapham House Group PLC (Gourmet Burger Kitchen, Tootsies)
• Gourmet Burger Kitchen (GBK)
• Tootsies
• Favorite Fried Chicken Ltd
  • Figure 25: Financial performance of Favorite Fried Chicken Ltd, 2006-07
• KFC
  • Figure 26: Financial performance of KFC (Great Britain) Ltd, 2005-06
• McDonald' s Restaurants Ltd
  • Figure 27: Financial performance of McDonald' s Restaurants Ltd, 2005-06
• Nando' s Chicken Restaurants Ltd
  • Figure 28: Financial performance of Nando' s Chickenland Ltd, 2006-07
• Wimpy Restaurants Group Ltd
  • Figure 29: Financial performance of Wimpy, 2006-07
• Other smaller operators
• Babes N Burgers
• Hach
• Hamburger Union
• The Fine Burger Co
• Who Visits Chicken and Burger Bars?
• Key points
  • Figure 41: Usage of chicken/burger restaurants in the last three months, 2003-07
• Single young males and families
• VFM -- a key driver
• Frequency of Visiting Chicken/Burger Bars
• Key points
  • Figure 42: Frequency of visiting chicken/burger restaurants, 2005 and 2007
• Frequent youth
• The golden rule
  • Figure 43: Frequency of visiting chicken/burger restaurants, by use of chicken/burger bars, October 2007
• Appendix: Internal Market Environment
  • Figure 60: Agreement with the statements ' I like to eat takeaway meals' and ' I think fast food is all junk' , by detailed demographics, 2007
  • Figure 61: Agreement with selected lifestyle statements on convenience and health, by detailed demographics, 2007
  • Figure 62: Agreement with selected lifestyle statements on health, by detailed demographics, 2007
  • Figure 63: Agreement with selected lifestyle statements on health, by detailed demographics, 2007
• Appendix: Who Visits Chicken and Burger Bars?
• Visiting habits of chicken/burger restaurants -- detailed demographics
  • Figure 64: Visiting habits of chicken/burger restaurants in the last three months, by detailed demographics, October 2007
• Usage of chicken/burger restaurant brands -- detailed demographics
  • Figure 65: Usage of chicken/burger restaurant brands in the last three months, by detailed demographics, October 2007
• Appendix: Frequency of Visiting Chicken/Burger Bars
• Frequency of visiting chicken/burger restaurants -- detailed demographics
  • Figure 66: Frequency of visiting chicken/burger restaurants, by detailed demographics, October 2007