Health and Beauty Retailing - Spain - March 2008

Table of Contents

• Market in Brief
• A mixed picture for the future
• Market size and performance
• Specialists perform well
• Channels of distribution
  • Figure 1: Spain: Health and beauty market, retail channels of distribution, 2006
• Market leaders and market share
• Consumer behaviour
• Report Scope
• Retailers
• Product markets
• Abbreviations
• Technical notes
• Financial definitions
• Currencies
• Country codes
  • Figure 2: Country codes
• VAT
  • Figure 3: Europe: Standard VAT rates, 2006/07
• Broader Market Environment
• Positive factors
• Negative factors
• Growing population
  • Figure 4: Spain: Population trends, 2002-06
• But ageing too...
  • Figure 5: Spain: Population, by age group, 2002, 2006 and 2010
• Steady economic growth
  • Figure 6: Spain: Gross domestic product, 1996-2007
• Consumer prices
  • Figure 7: Spain: Consumer prices, 1999-2007
• Regulatory issues
• The Market in Context
• Key points
• Consumer spending buoyed by booming housing market
  • Figure 8: Spain: Household consumer expenditure, 1995-2006
• Health and beauty market in context
• Definitions
• Health and beauty outperforms other product markets
  • Figure 9: Spain: Consumer spending on major categories of goods, 2002-06
• Modest inflation in the medical market
  • Figure 10: Spain: Spending growth on medical products, appliances & equipment, 2001-05
• Price rises in personal care buck the European trend
  • Figure 11: Spain: Spending growth on personal care goods and services, 2001-05
• Product market breakdown
• Perfumes, cosmetics and toiletries
  • Figure 12: Spain: Spending on cosmetics, fragrances and toiletries by category, 2002, 2004 and 2006
  • Figure 13: Spain: Relative spending importance of categories vs western Europe, 2006
• Pharmaceutical products
  • Figure 14: Spain: Pharmaceuticals market, product breakdown, 2002-06
  • Figure 15: Spain: Self-medication market breakdown, 2006
• Channels of distribution
  • Figure 16: Spain: Health and beauty market, retail channels of distribution, 2006
• Health and beauty specialists hold onto their market share
• Department stores benefit from rising disposable income
• Grocery retailers
• Direct selling
  • Figure 17: Spain: Personal care market, leading direct selling operators, 2006
• Sector Size and Forecast
• Economic and consumer spending outlook
• Retail sales forecasts
  • Figure 18: Spain: Retail sales, 2002-12
• Past
• Decent performance
• Enterprise and outlet numbers
  • Figure 19: Spain: Retail enterprises, 2005-07
  • Figure 20: Spain: Number of retail outlets, 2005-07
• Sector drivers ...
• ...and trends
• The Consumer
• Where they shop
  • Figure 21: Spain: Retailer where toiletries, cosmetics/skincare, perfumes, healthcare products or medicines purchased in the last 12 months, November 2007
• Who buys where
  • Figure 22: Spain: Market positioning of retailers where toiletries, cosmetics/skincare, perfumes, healthcare products or medicines purchased in the last 12 months, by income and age, November 2007
• Detailed consumer demographics
• The specialists
  • Figure 23: Spain: Detailed demographics of toiletries, cosmetics/skincare, perfumes, healthcare products or medicines shopper by specialist retailer, November 2007
• Non-specialists
  • Figure 24: Spain: Detailed demographics of toiletries, cosmetics/skincare, perfumes, healthcare products or medicines shopper by non-specialist retailer, November 2007
• Retailer Competitor Analysis
• Key points
• Leading specialists
• El Corte Inglés is market leader
• Schlecker heads the specialists
• Slowly building greater critical mass
• Buying groups
  • Figure 25: Spain: Leading health & beauty specialists, 2006
• Market shares
  • Figure 26: Spain: Leading health and beauty specialists' market share, 2006
• Evaluation
  • Figure 27: Spain: Health and beauty specialists, evaluation, 2006/07
• A.S. Watson (Europe)
• Strategic evaluation
• Group
• Background
  • Figure 28: A.S.Watson: European health and beauty chains, 2006
• Financial performance
  • Figure 29: A.S.Watson: Year-on-year growth at European health & beauty business, 2003-06
• Store portfolio
  • Figure 30: A.S.Watson: Group health & beauty outlets in Europe, 2002-07
• Group e-commerce
  • Figure 31: A.S. Watson: European online presence, 2008
• Benelux
• Background
• Financial performance
  • Figure 32: A.S.Watson: Estimated sales by fascia in Belgium and the Netherlands, 2006
• Store portfolio
  • Figure 33: A.S.Watson: Stores in Belgium and the Netherlands, 2002-07
• Retail offering
• UK
  • Figure 34: A.S.Watson: Sales as share of health & beauty specialists' sales in the UK, 2002-06
• Background
• Financial performance
  • Figure 35: A.S. Watson: UK operations' financial performance, 2002-06
• Store portfolio
  • Figure 36: A.S. Watson: UK operations' outlets, 2002-07
• Retail offering
  • Figure 37: A.S. Watson: Superdrug own brands, at February 2008
• Marionnaud
  • Figure 38: A.S.Watson: Marionnaud: Sales as share of health & beauty specialists' sales in France and Europe, 2003-06
• Background
• Financial performance
  • Figure 39: A.S. Watson: Marionnaud: Sales, 2003-06
• Store portfolio
  • Figure 40: A.S. Watson: Marionnaud: Outlets, 2002-07
  • Figure 41: A.S. Watson: Marionnaud - Store portfolio by country, 2002-07
• Retail offering
• Other Eastern Europe
• Background
• Financial performance and store portfolio
  • Figure 42: A.S. Watson: Other Eastern European operations, 2004-07
• Avenida (Juan Alberto Recio)
  • Figure 43: Avenida: Share of Spanish health and beauty specialists' sales, 2002-06
• Background
• Financial performance
  • Figure 44: Avenida: Sales performance, 2002-06
• Store portfolio
  • Figure 45: Avenida: Outlet data, 2002-06
• Bodybell (Ibérica de Droguería y Perfumería)
  • Figure 46: Bodybell: Share of Spanish health and beauty specialists' sales, 2002-06
• Background
• Financial performance
  • Figure 47: Bodybell: Sales performance, 2002-06
• Store portfolio
  • Figure 48: Bodybell: Outlet data, 2002-06
• Retail offering
• Market positioning
• Product offer
• Pricing
• Douglas
  • Figure 49: Douglas perfumery division: Share of German health and beauty specialists' sales, 2003-07
  • Figure 50: Douglas perfumery division: Share of European health and beauty specialists' sales, 2003-07
• Strategic evaluation
• Background
• Financial performance
• Group data
  • Figure 51: Douglas Holding: Group financial performance, 2002-2006/07
• Perfumery division
  • Figure 52: Douglas perfumery division: Financial performance, 2002-2006/07
• Store portfolio
• International expansion continues
• Smart stores
  • Figure 53: Douglas perfumery division: Outlet data, 2003-07
• Sales densities
• Sales per outlet
  • Figure 54: Douglas perfumery division: Average sales per outlet by country, 2007
• Retail offering
• Market positioning
• Product offer
• Pricing
• Advertising and marketing
• e-commerce and home shopping
• In Faradis (Dapargel S.L)
  • Figure 55: In Faradis: Share of Spanish health and beauty specialists' sales, 2002-06
• Background
• Financial performance
  • Figure 56: In Faradis: Sales performance, 2002-06
• Store portfolio
  • Figure 57: In Faradis: Outlet data, 2002-06
• Schlecker
  • Figure 58: Schlecker: Estimated share of German health and beauty retailers' sales, 2003-07
  • Figure 59: Schlecker: Share of European health and beauty specialists' sales, 2003-07
• Strategic evaluation
• Background
• Financial performance
  • Figure 60: Schlecker: Estimated sales performance, 2002-07
• Store portfolio
  • Figure 61: Schlecker: Estimated outlet data, 2003-07
• Retail offering
• Market positioning
• Brands
• Pricing
• Product offer
• Logistics
• Advertising
• e-commerce and home shopping
• Ihr Platz
  • Figure 62: Ihr Platz: Share of all German health and beauty retailers' sales, 2002-06
• Strategic evaluation
• Background
• Financial performance
  • Figure 63: Ihr Platz: Sales performance, 2002-06
• Store portfolio
  • Figure 64: Ihr Platz: Outlet data, 2002-06
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Operational issues
• Advertising and marketing
• e-commerce and home shopping
• Sephora
• Strategic evaluation
• Background
• Financial performance
  • Figure 65: Sephora: Estimated financial performance, 2002-06
• Store portfolio
  • Figure 66: Sephora: Outlet data, 2002-07
• Retail offering
• Market positioning
• Brands and product offer
• Pricing
• Advertising and marketing
• The Body Shop
  • Figure 67: The Body Shop: Share of UK health and beauty specialists' sales, 2002-06
• Strategic evaluation
• Background
• Financial performance
  • Figure 68: The Body Shop: Financial performance, 2001/02-05/06
• Store portfolio
• Group outlet data
  • Figure 69: The Body Shop: Outlet data, 2001/02-2005/06
• European store numbers
  • Figure 70: The Body Shop: European outlet numbers, 2001/02-2005/06
• European company-owned stores
  • Figure 71: The Body Shop: Company-owned outlets, 2001/02-2005/06
• Shop refits
• Retail offering
• Market positioning
• Brands
• Pricing
• Product offer
• Advertising and marketing
• Loyalty card
• e-commerce and other home shopping
• Yves Rocher Group
  • Figure 72: Yves Rocher Group: Estimated sales as share of health & beauty specialists' sales in Europe, 2002-06
• Strategic evaluation
• Background
  • Figure 73: Yves Rocher Group: Group brands, 2008
• Financial performance
  • Figure 74: Yves Rocher Group: Sales performance, 2002-06
  • Figure 75: Yves Rocher Group: Turnover by brand, 2000 and 2005
  • Figure 76: Yves Rocher Group: Turnover by channel (%), 2000 and 2006
• Store portfolio
  • Figure 77: Yves Rocher brand: Outlet data, 2002-06
  • Figure 78: Yves Rocher brand: Estimated European outlet numbers, 2005 and 2006
• Retail offering
• Market positioning
• Brands
• Product offer
  • Figure 79: Yves Rocher brand: Turnover by product group, 2006
• Pricing
• Operational issues
• e-commerce and home shopping
  • Figure 80: Yves Rocher Group: Yves Rocher brand: Identified group websites, 2008