Abstract
The women' s outerwear market has been characterised in the past five years by falling prices and rising volumes as women have taken to fast, throwaway, celebrity-inspired fashion. But could all this be about to change?
New sources of low-cost supply will not be as easy for retailers and brands to come by as they have been in the past five years, while women' s budgets are being squeezed by outside factors like rising housing, energy and food prices. In this context, the job of creating an exciting, appealing offer that can compete with rival forms of spending, ranging from accessories to ' pampering treatments' like hairdressing and nailbars will be all the harder. What is more, the demographic and socio-economic shift towards a larger over-45 and AB professional audience will create new demands in terms of types of product, range, design and quality.
Key themes of the report:
- What is happening to the size of the women' s outerwear market and why?
- What are the major negative and positive factors likely to affect it in the future?
- How do different groups of consumers shop and what is their view of shopping for women' s outerwear?
- What have been the key innovations in terms of ranges and products?
- What are the potential areas for growth in this market in the future?
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