Womenswear - UK - March 2008

Table of Contents

• Issues in the Market
• Definitions
• Abbreviations
• Market in Brief
• Women' s outerwear volumes boosted by price cuts
• There are some important positive factors in the market
• But also some significant negatives
• Other important factors include
• Consumer research for Mintel found that...
• Retailers need to focus on AB women and customers over 45
• Outlook
• Internal Market Environment
• Key points
• Clothing deflation
  • Figure 1: Clothing and footwear, deflator, 2002-12
• Turning up the volume
• Celebrity culture
• Older but getting younger
• Ethical and green issues
  • Figure 2: Consumer attitudes, ethical and environmental issues, March 2007
• Online retail
• The weather
• Broader Market Environment
• Key points
• The over-45s set to rise
  • Figure 3: Age structure, women aged 15+, UK, 2002, 2007 and 2012
• Women' s employment growth to slow
  • Figure 4: Working population of women, 2002, 2007 and 2012
• Women move upmarket
  • Figure 5: Forecast, female population, aged 15+, by socio-economic groups, 2002, 2007 and 2012
• Marriages rise, births fall
  • Figure 6: Marriages and births, UK, 2002-12
• Competitive Context
• Key points
• Accessories' fast growth
• Keeping up appearances
• Rising household costs
  • Figure 7: Women' s outerwear, compared with competing spending categories, 2002-07
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Production and Trade
• Key points
• UK manufacturing
• Non-UK sourcing
  • Figure 8: UK production and trade in total apparel, 2005 and 2006
• Premium production
  • Figure 9: Production and trade, women' s outerwear, UK, 2003-06
• What we import
  • Figure 10: Imports of all clothing, top ten categories, UK, 2005 and 2006
• Where clothing is sourced
  • Figure 11: UK imports of clothing, top ten supplying countries, 2005 and 2006
• Segment Performance
  • Figure 12: Estimated expenditure on women' s outerwear, by categories and market share, 2002 and 2007
• Retail Environment
• Key points
• Marks & Spencer
• Arcadia
• Next
• New Look
• Bhs
• River Island
• H&M
• Monsoon
• TK Maxx
• Primark
• Peacocks
• George at Asda
• Tesco
• Market Value and Forecast
• Key points
  • Figure 13: Women' s outerwear, expenditure (including VAT), current and constant 2007 prices, 2002-12
• Forecast
• Market to reach £20 billion by 2011
• Factors used in the forecast
• Market Share
• Key points
• Supermarkets and value specialists gain most share
  • Figure 14: Market shares of womenswear market, by expenditure, 2003 and 2007
  • Figure 15: Market shares of womenswear market, by volume (units), 2003 and 2007
  • Figure 16: Market share change, womenswear, 2003-07
• Primark the biggest gainer
• Market more concentrated
  • Figure 17: Estimated Shares of women' s outerwear market, 2002-07
• The future
• What They Buy and How Much They Spend
• Key findings:
• Jeans and casual tops lead the market
  • Figure 18: What clothing items women buy, November 2007
• Half of women spend under £25 a month
  • Figure 19: How much do they spend, per month, November 2007
  • Figure 20: How much do they spend per month, November 2007
• Jeans are for the under-55s
  • Figure 21: What women buy, by age and socio-economic groups, November 2007
• Young and wealthy favour evening dresses
  • Figure 22: What they buy, by age and socio-economic groups, November 2007
• Summer looks need a makeover for the over-45s
  • Figure 23: What they buy, last 12 months, by age and socio-economic groups, November 2007
• Shirts and blouses: class matters
  • Figure 24: What they buy, by age and socio-economic groups, November 2007
• 15-24s top of the big spenders
  • Figure 25: How much they spend on clothing per month, November 2007
• Consumer Trends and Shopping Repertoire
• Key points
• Quality concern on the wane
• Designer decline
  • Figure 28: Agreed with lifestyle statements on clothes, by women, 2003-07
• Spending trends
• The rise of the big spenders
  • Figure 29: Expenditure on dresses, skirts, blouses/tops and jumpers/cardigans/sweatshirts over the past 12 months, by women, 2003-07
• Women' s clothes shopping repertoire
• Jeans and a casual top are the wardrobe staples
  • Figure 30: Number of pieces bought, by item, last 12 months, November 2007
• Brand Communication and Promotion
• Key points
• Womenswear advertising grows
  • Figure 48: Expenditure on womenswear advertising, 2003-07
• Appendix
• Advertising data
• Appendix -- What They Buy
  • Figure 49: What clothing they buy, by Mintel' s Special Groups, region, ACORN categories, technology users, newspapers, commercial TV viewing and supermarket used, November 2007
  • Figure 50: What clothing they buy, by Mintel' s Special Groups, region, ACORN categories, technology users, newspapers used, commercial TV viewing and supermarket used, November 2007
  • Figure 51: What clothing they buy, by Mintel' s Special Groups, region, ACORN categories, technology users, newspapers used, commercial TV viewing and supermarket used, November 2007
  • Figure 52: What clothing they buy, by Mintel' s pecial groups, region, ACORN categories, technology users, newspapers used, commercial TV viewing and supermarket used, November 2007