Complete Canned Meals and Meats - UK - March 2008

Table of Contents

• Issues in the Market
• Key themes
• Definition
• Abbreviations
• Market in Brief
• A growing market
• New product launches
• Heinz brands dominate
• Adspend largely attributable to just three brands
• Baked beans still rule
• Future trends
• Internal Market Environment
• Key points
• Healthy eating
  • Figure 1: Agreement with selected lifestyle statements relating to health and diet, 2003-07
• Obesity is rising
  • Figure 2: Current and projected levels of obesity among UK children, by age and gender, 2003 and 2010
• Eating habits
  • Figure 3: Agreement with selected lifestyle statements relating to eating habits, 2003-07
• Nation loves ethnic cuisine
  • Figure 4: Agreement with selected lifestyle statements relating to foreign food, 2003-07
• Ethical considerations
  • Figure 5: Agreement with selected lifestyle statements relating to ethical purchasing, 2003-07
  • Figure 6: Agreement with statement "I tend to elimate meat from my diet", 2003-07
• Character licensing
• Permission to cheat
• Broader Market Environment
• Key points
• The salt issue
• Clearer labelling helps to inform consumer choice
• Beans have student appeal
  • Figure 7: Number of students in HEIs, 2000/01-2005/06
• Immigration could extend consumer base
• PDI continues to rise
• Changes in age and household structure
  • Figure 8: Trends and projections in UK population (' 000s), by age group, 2002-12
  • Figure 9: Trends and projections in UK population by lifestage, 2002-12
• Average household size set to fall
• Demographics offer opportunities for premiumisation
• Working women favour convenience
• Competitive Context
• Key points
• Chilled ready meals offer strong competition
  • Figure 10: UK retail sales of chilled and frozen ready meals, 2002-07
• Canned meats should aim for greater share of rising consumption
  • Figure 11: UK retail sales of red meat, deli meat and poultry, 2002-07
• Beans are not the only snack...
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• Demand continues to grow
  • Figure 13: UK retail sales of complete canned meals, 2002-07
• The future of the market
• Convenience will increase in importance
• Premium products to grow the market
• Future growth
  • Figure 14: Forecast of UK retail sales of complete canned meals, by value, 2007-12
  • Figure 15: Forecast of UK retail sales of complete canned meals, by volume, 2007-12
• Segment Performance
• Key points
• Beans lead the way
  • Figure 16: Complete canned meals and meats by segment, 2005-07
• Innovation and advertising have driven growth
  • Figure 17: UK retail sales of canned baked beans, 2002-07
• Targeting a wider audience
• Responding to healthy eating trends
• Pasta fails to shape up
  • Figure 18: UK retail sales of canned pasta, 2002-07
• Hope for the future?
• Canned meat enjoys modest growth
  • Figure 19: UK retail sales of canned meat and poulty, 2002-07
• Hot canned meats take larger share
  • Figure 20: UK retail sales of canned meats and poultry, by segment, 2005 and 2007
• Cold meats offer potential for premiumisation
• Market Share
• Key points
• Heinz brands dominate sales
  • Figure 21: Brand shares of the canned meals and meats market, 2007
• Branston means business
• Heinz puts up a strong defence
• Canned meats have been less dynamic
• Own-label' s share is comparatively modest
• Companies and Products
• Key points
• Heinz
• Premier Foods
• Princes
• Smithfield
• The name behind the world' s finest meats Hormel Foods
• Ye Olde Oak Foods
• Other manufacturers
• Grant' s of Scotland
• Simpsons
• Westler
• Brand Communication and Promotion
• Key points
• Beans means ads
  • Figure 22: Main monitored media spend on canned meals and meats, 2003-07
• TV dominates spend
  • Figure 23: Main monitored media advertising expenditure on canned meals and meats by medium, 2003-07
• Heinz vs. Branston
  • Figure 24: Main monitored media expenditure on canned meals and meats, by manufacturer, 2003-07
• Advertising strategy
• What' s in a slogan?
• Below-the-line support
  • Figure 25: Selected promotional offers on canned meals and meats, 2003-07
• Channels to Market
• Key points
• Multiple grocers dominate sales
  • Figure 26: Distribution for complete canned meals, 2007
• Could improved merchandising contribute to growth?
• The Consumer -- Baked Beans Consumption
• Beans are eaten less often
  • Figure 27: Trends in baked beans consumption, 2003-07
• The heavy use profile:
• The medium/light use profile
• The Consumer -- Purchase Habits and Motivations
• Key points
• Consumer base is expanding
  • Figure 28: Types of canned meals and meats purchased in the last 12 months, November 2007
• Families are key consumers of canned meals
  • Figure 29: Nets of types of canned meals and meats purchased in the last 12 months, November 2007
• C2Ds are most likely to buy for children
  • Figure 30: Profile of purchasers of canned meals and meats, and supermarket used, November 2007
• ...but meat has older profile
• Canned pasta still appealing to children
  • Figure 31: Purchase of canned meals and meats by presence of children in the household, November 2007
• Convenience has broad appeal
  • Figure 32: Other convenience meals purchased in the last 12 months, November 2007
• Attitudes to canned meals and meats
  • Figure 33: Attitudes towards canned meals and meats (excluding baked beans), November 2007
• Convenience is widely appreciated
• ABs like to be prepared
• Young men seek value for money
• Open to persuasion?
• Own-label fails to convince
• ABC1 families need to be convinced
• Ethical purchasing is becoming increasingly important
• Use of natural ingredients should be highlighted
• A question of taste
• Nostalgia may work for some
• Cross analysis
• Children play key role
• Targets for nostalgia
• Demand for more choice
• Expanding the horizons of convenience seekers
• Appendix 1 -- Advertising Data
• Appendix 2 -- Internal Market Environment
  • Figure 39: Profile of those who agree with selected lifestyle statements about health foods, by gender, age, social grade, marital status, lifestage, age of own children, Mintel Special Groups, working status, tenure, ITV region, ACORN group, media usage, household size and car ownership, 2007
  • Figure 40: Agreement with statement "I tend to elimate meat from my diet", by gender, age, social grade, marital status, lifestage, age of own children, Mintel Special Groups, working status, tenure, ITV region, ACORN group, media usage, household size and car ownership, 2007
• Appendix 3 -- Broader Market Environment
  • Figure 41: PDI and consumer expenditure, at constant 2002 prices, 2002-12
  • Figure 42: Socio-economic profile of the UK population, 2002-12
  • Figure 43: Working population by gender, 2001-11
  • Figure 44: Working women by age of own children, 1998-2006
  • Figure 45: Changes in UK household sizes, 2002-12
• Appendix 4 -- The Consumer -- Baked Beans Consumption: Detailed Demographics
  • Figure 46: Consumption of baked beans, by gender, age, social grade, marital status, lifestage, age of own children, Mintel Special Groups, working status, tenure, ITV region, ACORN group, media usage, household size and car ownership, 2007
• Appendix 5 -- The Consumer -- Purchase Habits and Motivations: Detailed Demographics
  • Figure 47: Type of canned meals and meats purchased in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2007
  • Figure 48: Type of canned meals and meats purchased in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2007
  • Figure 49: Nets of types of canned meals and meats purchased in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2007
  • Figure 50: Type of canned meals and meats purchased in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2007
  • Figure 51: Other convenience meals purchased in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2007
  • Figure 52: Other convenience meals purchased in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2007
  • Figure 53: Attitudes towards canned meals and meats (excluding baked beans), by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2007
  • Figure 54: Attitudes towards canned meals and meats (excluding baked beans), by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2007
  • Figure 55: Attitudes towards canned meals and meats (excluding baked beans), by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2007
  • Figure 56: Types of canned meals and meats purchased in the last 12 months and attitudes towards canned meals and meats, November 2007
  • Figure 57: Types of canned meals and meats purchased in the last 12 months and attitudes towards canned meals and meats, November 2007
  • Figure 58: Types of canned meals and meats and other convenience meals purchased in the last 12 months, November 2007
  • Figure 59: Types of canned meals and meats and other convenience meals purchased in the last 12 months, November 2007
  • Figure 60: Canned meals and meats cluster groups and attitudes towards canned meals and meats (excluding baked beans), November 2007
  • Figure 61: Canned meals and meats cluster groups and types of convenience meals purchased in the last 12 months, November 2007