Men's Toiletries - UK - March 2008

Table of Contents

• Issues in the Market
• Key themes
• Definitions
• Market in Brief
• Men' s toiletries make solid progress
• New terms for male groomers
• Different target groups
• High-tech versus natural
• Big players dominate
• The future is online
• Internal Market Environment
• Key points
• Attitudes towards appearance
  • Figure 1: Attitudes towards personal appearance, 2005 and 2007
• Social networking
• Men in the media
  • Figure 2: UK projected growth in sales of men' s magazines, by volume and value estimates, 2008-11
• Celebrity
• Broader Market Environment
• Key points
• Demographics
  • Figure 3: UK male population, by age, 2002-12
• Looking good for women, or looking good for work?
  • Figure 4: Marital status of men in the UK, by age, 2006
• Men in the workplace
• Marketing by stereotype
• Competitive Context
• Key points
• Competition from women' s products
• Duty-free
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
  • Figure 7: UK value sales of men' s toiletries, 2002-12
• Slowly, slowly
• For men
• Solving problems
• The future of the market
  • Figure 8: Per capita spend on men' s toiletries in the UK amongst men aged 15+, 2002-12
• Segment Performance
• Key points
  • Figure 9: UK retail value sales of men' s toiletries, by sector, 2005-07
• Functional toiletries slow growth
• Men' s fragrances
• Bodysprays and deodorants/antiperspirants
• Shaving products
• Shower gels
• Men' s skincare
• Men' s haircare
• Other emerging sectors
• Market profile: mass versus premium
  • Figure 10: UK retail sales of men' s toiletries, mass versus premium, 2005-07
• Market Share
• Key points
• Manufacturer shares
  • Figure 11: Manufacturers' shares in mass men' s toiletries, 2005-07
• Loyalty functioning well
• Skincare nourishes growth
• Celebrity scores for Coty
• Companies and Products
• Brand map
• Unilever
• Procter & Gamble
• Sara Lee
• Beiersdorf
• L' Oréal
• Coty
• KMI
• Other mass brands
• Premium brands
• Brand Communication and Promotion
• Key points
• Media spend in Europe
  • Figure 12: Main monitored media advertising expenditure and per capita spend on men' s toiletries, by country, 2007
• Adspend by advertiser
  • Figure 13: Main monitored media advertising expendture on men' s toiletries, by company, UK, 2007
• Marketing themes
• PR and online activity
  • Figure 14: Main monitored media advertising expenditure on men' s toiletries, by media type, UK, 2007
• Sports sponsorship
• Education versus image
• Channels to Market
• Key points
• Boots heads the market
  • Figure 15: Retail distribution of men' s toiletires, 2005-07
• Boots -- all things to all men
• Convenience key to growth for grocers
• Shop assistants counter growth
• Mankind does it online
• Other outlets
• Consumer -- European Context
• Key points
• Attitudes and appearance
  • Figure 16: Attitudes towards personal appearance, by country, 2007
• Vanity and the fairer sex
• Young outlook
• Usage
  • Figure 17: Penetration of male toiletries, by country, by type, 2007
• Hair-raising fashion
• A close shave for the Brits?
• A scents of loss
• Consumer -- Usage
• Key points
• Usage trends
  • Figure 18: Trends in use of male toiletries and cosmetics, 2002-07
• Under-45s not so smooth
• Red-faced about skincare
• Young hair fashion
• Chance to change the face of the planet?
  • Figure 19: Use of face cream and lotions, by lifestyle statements, 2007
• Smells expensive
  • Figure 20: Cross-analysis use of aftershave/male fragrances, by lifestyle statements, 2007
• The Grooming Routine
• Key points
  • Figure 21: Toiletries and shaving products included in regular male grooming routines, December 2007
• Essential functions
• New age man
  • Figure 22: Products included in regular male grooming routines -- under-25s and over-65s, December 2007
• Targeting the young and affluent
  • Figure 23: Attitudes towards personal appearance, by region, 2007
• The male toiletries repertoire
• Consumer Purchase
• Key points
• Men' s views on buying toiletries
  • Figure 24: Men' s purchase of toiletries, December 2007
• Buying out of necessity
• Older men lack interest
• Earning power does not equate to higher spend
• Appendix
• Advertising data
• Abbreviations
• Appendix -- Broader Market Environment
  • Figure 29: UK male population, by age, 2002-12
• Appendix -- Brand Communication and Promotion
  • Figure 30: Detailed media advertising expendture on men' s toiletries, by country, 2007
  • Figure 31: Trends in main monitored media advertising expenditure on men' s toiletries, by country, 2005-07
• Appendix -- Consumer: Usage
  • Figure 32: Penetration and frequency of use of male toiletries and cosmetics, by country, by type, 2007
  • Figure 33: Use of male toiletries and cosmetics, by demographic sub-group, 2007
  • Figure 34: Use of shaving foam/gel/cream/sticks, by demographic sub-group, 2007
  • Figure 35: Use of aftershave/male fragrances, by demographic sub-group, 2007
  • Figure 36: Use of face creams and lotions, by demographic sub-group, 2007
  • Figure 37: Use of deodorants, by demographic sub-group, 2007
  • Figure 38: Use of shampoo, by demographic sub-group, 2007
  • Figure 39: Use of conditioners, by demographic sub-group, 2007
  • Figure 40: Use of hair styling products, by demographic sub-group, 2007
• Appendix -- The Grooming Routine
  • Figure 41: Toiletries and shaving products included in regular male grooming routines, by demographic sub-group, December 2007
  • Figure 42: Toiletries and shaving products included in regular male grooming routines, by demographic sub-group, December 2007