Abstract
The smoothies market is entering mainstream acceptance but still enjoying the growth trajectory of an exciting young category. However, there are some pockets of resistance among consumers that can be changed into profitable opportunities.
This report provides insight into key issues in the smoothies market:
- The core customer that marketers are neglecting, and how to reach this group
- What chains should be doing to differentiate their brands
- How expansion into healthy snacks and light meals has impacted the market, and why some chains won' t do it
- The two distinct sets of growth drivers, one influencing the made-to-order segment and one fueling the ready-to-drink segment
- How the industry is poised for transformation as boundaries between segments begin to blur
- Who is circumventing the problem of seasonality in the smoothies market
- Upcoming changes in product development, and why it' s necessary to advance the category
- Consumers' disinclination to drink smoothies
For this report, a smoothie is defined as a drink made with fresh fruit, juice, and a thickener such as sherbet, milk or soymilk. This report examines smoothies prepared at smoothie/juice bars and restaurants, as well as ready-to-drink smoothies (bottled, dry and frozen). All drinks marketed or labeled as smoothies are included in this report, except for yogurt drinks which are not included.
This report contains US IRI InfoScan data.
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