Meat, Fish and Poultry - Ireland - March 2008

Table of Contents

• Issues in the Market
• Key themes in the report:
• Definition
• Abbreviations
• Market in Brief
• Summary of key trends
• Role of protein in a healthy lifestyle
• The food mile dilemma
• Cooking down the lens
• Internal Market Environment
• Key Points
• I would walk 500 miles?
  • Figure 1: Attitudes towards food and shopping, RoI, 2001-07
  • Figure 2: Attitudes towards food and shopping, NI, 2001-07
• Hey big spenders
• The scary bits
• Gauging consumer reactions
• Limited concern over sustainability among Irish consumers
  • Figure 3: Attitudes towards ethical food and drink, NI and RoI, December 2007
• In search of healthier lifestyles
• Fighting the flab
• The Irish perspective on health
  • Figure 4: Attitudes towards healthy eating, NI and RoI, December 2007
  • Figure 5: Attitudes to food and shopping, RoI and NI, 2001-07
• Health and protein
• Organically good
• The celebrity effect
• Nutritional benefits
• Future outlook -- confusion or clarification?
• Broader Market Environment
• Key Points
• Always in a hurry
• Celebrity chefs
• Wheat ' til you ' ear this
• The organic challenge
• Supply issues
• Insufficient domestic demand driving reliance on export markets
• Single Farm Payments question farms' viability
• Fishing quotas
  • Figure 6: RoI fish landings, 2000 and 2005
• Growing old together
  • Figure 7: Forecast population change, in thousands, by age, NI, 2000-20
  • Figure 8: Forecast population change, in thousands, by age, RoI, 2000-20
• Market Value and Forecast
• Key Points
  • Figure 12: Estimated value of the meat, fish and poultry market, NI and RoI, 2003-12
• Flagging sales from flu
  • Figure 13: Estimated value of the meat, fish and poultry market, NI and RoI, 2003-12
• Fish in fashion
• Market Segmentation
• Key points
  • Figure 14: Estimated meat market segmentation, NI and RoI, 2007
• Meat -- scary but versatile?
  • Figure 15: Estimated value of meat market segmentation*, NI and RoI, 2003-07
• Poultry pales in comparison due to a bad summer
  • Figure 16: Estimated value of poultry market segmentation, RoI, 2003-07
• Fish fortunes
  • Figure 17: Estimated value of fish market segmentation, NI and RoI, 2003-07
• Companies and Brands
• Suppliers
• Moy Park
• Foyle Group
• O' Kane Poultry
• Dunbia
• Donegal Catch
• Fane Valley Group
• Grampian Country Foods -- Cookstown Division
• Henry Denny & Sons
• Irish Food Processors
• Glanbia Meats
• Shaws
• Retailers
• Asda
• Dunnes Stores
• Musgrave -- SuperValu -- Centra
• Sainsbury' s
• Superquinn
• Tesco
• Channels to Market
• Key points
• Specialists still have something to say
• Farmers' markets
• Where do consumers usually buy meat, fish and poultry?
  • Figure 18: Summary table of where consumers usually buy meat, fish and poultry, NI and RoI, 2007
• Why do specialists have the edge over supermarkets when it comes to red meat?
• Meat, Fish and Poultry Consumption
• Key points
  • Figure 19: All who have purchased meat, fish and poultry in the last week*, NI and RoI, 2007
• Convenience formats growing in importance
  • Figure 20: Expenditure on fresh and frozen meat in last week/month*, NI and RoI, 2002-07
• Poultry back to good health in 2007
  • Figure 21: Expenditure on fresh and frozen poultry in the last week, NI and RoI, 2002-07
• Greater enthusiasm for fish
  • Figure 22: Expenditure on fresh fish in the last week, NI and RoI, 2002-07
• Appendix
  • Figure 27: Sterling to Euro conversion rates
  • Figure 28: Expenditure on meat, fish and poultry, NI and RoI, 2007
  • Figure 29: Expenditure on fresh and frozen meat, by demographic split, NI, 2007
  • Figure 30: Expenditure on fresh poultry and pre-packed/prepared meat, by demographic split, NI, 2007
  • Figure 31: Expenditure on fresh fish and frozen poultry, by demographic split, NI, 2007
  • Figure 32: Expenditure on fresh and frozen meat, by demographic split, RoI, 2007
  • Figure 33: Expenditure on fresh fish and frozen poultry, by demographic split, RoI, 2007
  • Figure 34: Expenditure on poultry and pre-packed/prepared meat, by demographic split, RoI, 2007
  • Figure 35: All who have purchased meat, fish or poultry in the last week*, NI and RoI, 2002-05